Google Ads is an excellent tool for driving leads to your business. Sometimes, though, clickthrough rates can be very low.
If you’re struggling with this, we recommend using ad extensions! They can significantly enhance the performance of your campaigns and drive more qualified traffic to your website. Why? Because they add double the real estate for no extra money. Here's an example of a sitelink ad extension:
Ad extensions can lead a potential customer to choose your business over the competition. Here are four ways you can use them in your campaigns:
Sitelink Extensions: Drive Users to Relevant Pages
Include additional links beneath your primary ad copy. Highlight popular services, limited-time offers, or valuable resources to guide users directly to relevant areas of your website.
Call Extensions: Simplify Phone Inquiries
Add a phone number to your ads, making it easy for users to contact you with a single click. This extension is ideal for businesses relying on phone inquiries, increasing engagement and conversions.
Location Extensions: Attract Local Customers
Display your address, phone number, and map within your ads. Ideal for businesses with physical locations, this extension boosts foot traffic and conversions from local customers.
Showcase additional text to highlight unique selling points, special offers, or key features of your services. Captivate potential customers and entice them to click on your ads.
Implementing these ad extensions improves visibility, clickthrough rates, and conversion rates. Remember to monitor their performance, test variations, and optimize based on data-driven insights.
Influence Purchase Decisions with Customer Testimonials
Testimonials are vital for building trust and credibility. They offer social proof, showcasing satisfied customers' positive experiences and validating your services.
The best way to collect testimonials is to reach out to customers shortly after their experience with your business. Make leaving testimonials easy by providing clear instructions and convenient methods like email, online forms, or dedicated platforms for different preferences.
To streamline the process of collecting and managing testimonials, consider using the following platforms:
Testimonial Collection Platforms: Tools like Testimonial Hero, Vocal Video, or NiceJob provide dedicated platforms for gathering and organizing testimonials. They often offer customizable templates, automated requests, and easy sharing options.
Email Survey Tools: Platforms like SurveyMonkey or Google Forms allow you to create personalized surveys to gather customer feedback and testimonials. These tools provide user-friendly interfaces and reporting features.
Review Management Platforms: Tools such as Podium, Trustpilot, or Yotpo enable you to collect and showcase customer reviews and testimonials from multiple online sources. They offer reputation management features and integrations with popular review sites.
Collecting testimonials is a powerful strategy for building trust and growing your business. Use them as an invaluable asset to differentiate your business and influence potential customers.
Accelerate Business Growth with a Strategic Marketing Budget
Allocating a dedicated budget for your marketing activities is essential for effectively promoting your product or services and reaching your target audience. A marketing budget allows you to strategically allocate resources to various marketing initiatives, maximizing your efforts and driving tangible results.
Advertising: This includes different marketing channels such as pay-per-click, content marketing, social media advertising, email marketing, and social media management.
Branding: Investments in developing and enhancing your brand identity, including logo design, brand guidelines, and messaging.
Agencies and Freelancers: This involves partnering with marketing agencies or hiring freelancers for specialized services for your industry.
Software: This includes investments in marketing tools to streamline and optimize your efforts. We recommend tools like Active Campaign, Surfer SEO, and Jasper.
By prioritizing and allocating resources to your marketing budget, you empower your business to thrive in a competitive landscape, effectively connect with your target audience, and drive sustainable growth. If you want a strategic marketing plan for your business, book a free consultation with one of our experts today!
In this blog post, we will explore the world of marketing budgets in higher education, including average spending figures, areas where universities invest the most, critical components included in a marketing budget, and valuable insights on creating an effective budget that aligns with your institution's goals.
In this blog, we will explore common challenges faced in higher education digital marketing and discover seven practical solutions that can help you transform these problems into opportunities for success.
From leveraging the power of social media to university partnerships, we’ll discuss actionable steps you can take to increase your global reach and appeal to students from various cultural backgrounds. Dive into these eleven valuable strategies and discover how you can make your institution stand out to prospective international students!
