Explode Your Small Business Growth with TikTok Marketing
XXL Scrunchie & CO is a Canadian small business crafting handmade scrunchies that prioritize hair protection. Their popularity skyrocketed on TikTok, not from their initiative, but when an individual shared information about their products.
The founder, Tina, was initially reluctant about venturing onto TikTok, believing she needed more capacity. However, when a local girl uploaded a TikTok showcasing scrunchies inspired by Tina's XXL designs, the response was overwhelming. The video went viral, garnering 793.4K likes and over 7,000 comments. The video increased Tina's brand awareness and displayed the immense outreach potential of a single TikTok video.
Many social media platforms, like TikTok, have become a go-to platform for small business owners. Here are some tips to use it for your business:
Engage with TikTok Trends and Challenges: Tap into current trends or initiate your brand-aligned challenges for increased visibility. By doing so, you'll be part of the platform's ongoing conversation, making your brand more relatable and timely.
Create Educational and Value-driven Content: Share quick tutorials or insights related to your industry to position your brand as an expert. You can establish trust and create a loyal follower base by offering value.
Collaborate with Influencers or Micro-influencers: Partner with relevant TikTok creators to amplify your brand's reach and credibility. These collaborations can introduce your products or services to new audiences in an authentic manner.
Showcase Behind-the-Scenes and Authentic Moments: Humanize your brand by sharing genuine behind-the-scenes glimpses and testimonials. This transparency can foster a deeper connection, making users feel more invested in your brand's journey.
If you want to learn more about how other small business owners used TikTok to drive more customers for this business, check out this blog post from Sprout Social.
Build an Effective Sales Pipeline with a CRM System
If you want your business to thrive, you must build strong customer relationships. But as your business expands, keeping those relationships robust can become a challenge.
That's why you should implement a customer relationship management (CRM) system. A CRM system lets you monitor customer interactions and organize their data. A CRM can enhance customer service and increase sales and profits.
Here are four reasons why you should invest in a CRM system:
Centralize Your Customer Interactions: A CRM consolidates diverse customer interactions into one hub, enhancing service, relationships, and decision-making. This unified view ensures every team member is informed and aligned.
Improve Your Marketing Campaigns: CRMs offer insight into customer desires, enabling more focused and efficient marketing strategies. This precision can lead to higher conversion rates and greater customer loyalty.
Boost Your Sales: CRMs grant centralized access to customer insights, refining sales approaches to maximize revenue. This data-driven approach allows sales teams to anticipate needs and pitch more effectively.
Grow Your Company: Combining centralized interactions, optimized marketing, and heightened sales through CRM leads to robust business growth. It's not just about short-term gains but setting the foundation for long-term success.
Implementing a CRM in your business can be overwhelming to manage. Here is a guide to train your team in seven steps, or you can hire a CRM implementation specialist to manage it for you.
Attract More Clients with Local SEO
Local search holds immense potential for small businesses, with 46% of all Google searchers looking for local information. It would be best to optimize for local search to ensure you get clients eager to purchase a product or service in your area.
Here are some quick tips if you still need to optimize for local SEO.
Optimize Your Google Business Profile: By claiming and refining your Google Business listing, you enhance your visibility on local searches, making it easier for customers in your area to find you.
Encourage Customer Reviews: Positive reviews increase your business's online reputation, making it more appealing to potential customers.
Use Local Keywords: Incorporating local-specific keywords in your content ensures your website ranks higher in local search results.
Optimize Online Directories and Citations: You elevate your local SEO ranking by ensuring your business information is consistent across various online directories and citation sites.
Embracing local SEO is vital for your business to stay relevant and attract potential clients in your area. Implementing these tactics does take time and preparation, so if you want a strategic marketing plan for your business, book a free consultation with one of our experts today!
In this blog post, we will explore the world of marketing budgets in higher education, including average spending figures, areas where universities invest the most, critical components included in a marketing budget, and valuable insights on creating an effective budget that aligns with your institution's goals.
In this blog, we will explore common challenges faced in higher education digital marketing and discover seven practical solutions that can help you transform these problems into opportunities for success.
From leveraging the power of social media to university partnerships, we’ll discuss actionable steps you can take to increase your global reach and appeal to students from various cultural backgrounds. Dive into these eleven valuable strategies and discover how you can make your institution stand out to prospective international students!
