Explode Your Institution's Growth with TikTok Marketing Leveraging TikTok for its robust marketing potential, the University of Tennessee has amassed 12.5k followers and over 75k likes on its content. They spotlight student experiences and their vibrant student life, ensuring they resonate with existing and potential students.
Emphasizing elements like campus dynamics, firsthand student perspectives, and essential academic tools, they seamlessly incorporate trending sounds, hashtags, and interactive formats.
Many social media platforms, notably TikTok, have become essential tools for higher education institutions to appeal to Gen Z students. Here are some tips to effectively use TikTok for your institution:
Engage with TikTok Trends and Challenges: Dive into popular trends or start challenges that resonate with your institution's spirit and values. This engagement makes your institution part of the larger TikTok conversation, making it more approachable and current for students.
Provide Mini Info Sessions on Academic Programs: Host brief informational videos on TikTok that display your institution's various academic programs. By giving concise overviews, you can intrigue potential students and offer them a snapshot of what they can expect academically.
Collaborate with Current Students: Engage with your students on TikTok, encouraging them to share their authentic campus experiences and stories. This peer-to-peer approach offers a genuine glimpse of life at your institution, making it more relatable and attractive to potential students.
Showcase Behind-the-Scenes and Authentic Moments: Humanize your institution by sharing candid moments on campus and real-life student stories. This openness can create a stronger bond, making potential students more invested in your institution's narrative.
Look at this blog post for more insights into how educational institutions leverage TikTok to engage prospective students.
Build an Effective Enrollment Pipeline with a CRM System
If you want your educational institution to excel, nurturing solid relationships with potential students is crucial. However, managing these relationships can become increasingly complex as your institution grows.
This is where a customer relationship management (CRM) system comes into play. A CRM allows you to monitor student interactions and streamline their data. A well-utilized CRM can improve student services, enhance alum relations, and increase enrolment.
Here are four reasons why higher education institutions should invest in a CRM system:
Centralize Student and Alumni Interactions: A CRM consolidates interactions with students and alumni into one central hub, enhancing services, relationships, and decision-making. This consolidated view ensures every department remains informed and on the same page.
Enhance Outreach Efforts: CRMs provide insights into student preferences, allowing for more tailored and impactful outreach initiatives. This precision can result in higher engagement and foster lasting institutional loyalty.
Boost Enrollment: By offering centralized access to prospective student data, CRMs enable institutions to tailor their recruitment strategies, optimizing enrollments. This data-driven method allows recruitment teams to anticipate needs and address concerns more effectively.
Foster Institutional Growth: By integrating centralized interactions, strategic outreach, and increased enrollment through CRM, institutions pave the way for sustainable growth. It's about nurturing relationships now to ensure long-lasting institutional success in the future.
Implementing a CRM can seem daunting. Here is a guide to train your team in seven steps, or you can hire a CRM implementation specialist to manage it for you.
Attract More Students with Local SEO
Local search holds immense potential for higher education institutions, with 46% of all Google searchers looking for local information. It would be best to optimize for local search to ensure you get potential students eager to go to a school in your area.
Here are some quick tips if you need to optimize for local SEO:
Optimize Google My Business Profile: By claiming and refining your Google My Business listing, you enhance your visibility on local searches, making it easier for students in your area to find you.
Encourage Reviews: Encourage students, alums, and parents to leave positive reviews on the GMB listing.
Local Keyword Optimization: When creating website content, incorporate keywords specific to the institution's location.
Optimize Academic Directories and Listings: Enhance your institution's local SEO ranking by ensuring consistent information across various academic directories and educational listings.
Embracing local SEO is vital for your institution to stay relevant and attract potential students in your area. If you need help, we offer customized, full-service higher education marketing services that will fill your pipeline with quality prospects and applications.
You can schedule a free consultation with one of our experts to learn more about our services and how they can help your school grow!
In this blog post, we will explore the world of marketing budgets in higher education, including average spending figures, areas where universities invest the most, critical components included in a marketing budget, and valuable insights on creating an effective budget that aligns with your institution's goals.
In this blog, we will explore common challenges faced in higher education digital marketing and discover seven practical solutions that can help you transform these problems into opportunities for success.
From leveraging the power of social media to university partnerships, we’ll discuss actionable steps you can take to increase your global reach and appeal to students from various cultural backgrounds. Dive into these eleven valuable strategies and discover how you can make your institution stand out to prospective international students!
