Higher education institutions can benefit from content marketing to build their reputation and attract students. For instance, Buffer, a social media management tool, effectively implemented content marketing to enhance its brand presence. Their transparent approach made them a trusted resource in the social media space. Through consistent blogging, guest posts, and valuable content, Buffer experienced a rapid increase in users, going from zero to 100,000 in 9 months.
Crafting quality content which provides value and resonates with your audience can be a game-changer. It's an opportunity to position your institution as an authority and attract prospective students.
Here are the top 4 insights from Buffer's content marketing journey:
Consistency is Key: Consistently producing high-quality content will regularly engage your audience, keeping them informed about courses, events, and school news.
Share Student and Alumni Journeys: Showcase student and alumni stories and achievements. Illustrate how your institution was crucial in helping them achieve their goals.
Diversify Content Platforms: Use multiple content formats, from blogs to podcasts. Cater to the varied preferences of students, parents, and alums by delivering information in various ways.
Guest Posting for Greater Reach: Collaborate with renowned educational platforms or blogs to reach new audiences. This can highlight the achievements and offerings of your institution to a broader demographic.
Content marketing is more than just producing content; it’s about delivering consistent, transparent, meaningful, engaging, and diverse information that resonates with your audience. To help you with your blog content, check out our previous post on 43 Steal-Worthy Blog Post Ideas for Your University of College.
Simplify Social Media Management with AI-Powered Tools
Embracing AI in managing your school's social media presence can streamline interactions with prospective and current students. Here are a few leading AI-powered tools that can make a difference in your social media strategy:
Hootsuite Insights: Get real-time analytics to gauge student engagement, helping in strategic content planning.
Chatfuel: Enhance student interaction on Facebook Messenger — automate responses for inquiries about courses, events, or the admission process.
Cortex: Determine which content resonates most with students. From images to optimal posting times, Cortex offers valuable insights.
Integrating these tools can elevate your higher education institution's social media strategy, ensuring content is aligned with student preferences and enhancing engagement.
Adopt Chatbots for Improved User Experience
Chatbots are revolutionizing the way institutions interact with their audience. Experts say that thanks to chatbots, as many as 85% of all customer service interactions are managed without human employees. These AI-powered tools can enhance user experience on your website, answer inquiries 24/7, and generate valuable leads for your institution.
Consider Drift, a leading conversational platform. Chatbots like Drift can:
Guide Prospective Students: Offer instant information about courses, admissions, or campus facilities.
Provide 24/7 Campus Interaction: Address queries about school events, courses, or other campus-related information, day or night.
Enhance Operational Efficiency: Streamline administrative tasks and reduce the number of staff members working on tedious tasks.
Implementing chatbots like Drift can elevate the digital experience for students, turning inquiries into enrollments. If you need help with your marketing strategy, we offer customized, full-service higher education marketing services to fill your pipeline with quality prospects and applications.
You can schedule a free consultation with one of our experts to learn more about our services and how they can help your school grow!
In this blog post, we will explore the world of marketing budgets in higher education, including average spending figures, areas where universities invest the most, critical components included in a marketing budget, and valuable insights on creating an effective budget that aligns with your institution's goals.
In this blog, we will explore common challenges faced in higher education digital marketing and discover seven practical solutions that can help you transform these problems into opportunities for success.
From leveraging the power of social media to university partnerships, we’ll discuss actionable steps you can take to increase your global reach and appeal to students from various cultural backgrounds. Dive into these eleven valuable strategies and discover how you can make your institution stand out to prospective international students!
