Facebook ads offer universities and colleges a unique opportunity to reach potential students; however, as the digital landscape evolves, so must your strategies. Being proactive and experimenting with new methods is crucial.
To help you stay ahead, we've curated five ad ideas from Triple Whale that you can use to create more compelling Facebook ads:
Us vs Them: Emphasize the distinct advantages of your institution over others. What sets your programs, faculty, or campus life apart?
Before & After: Illustrate the transformative journey students undergo at your institution. Use visuals to highlight academic and personal growth.
FOMO (Fear Of Missing Out): Instill a feeling of urgency, implying prospective students might miss a life-changing educational opportunity. Present your institution as a must-experience journey.
X Reasons Why: Use videos to spotlight the primary reasons to enroll at your institution. Convey a compelling narrative about your offerings.
Student-Generated Content: Feature real students sharing their experiences, insights, or success stories. Maintain genuine representation but ensure it complements other ad components.
Leveraging these strategies can elevate your ad campaigns, appealing more effectively to prospective students and reducing repetitive messaging.
Enhance Student Experience with UI/UX Design
Understanding UI (user interface) and UX (user experience) design is essential as the digital landscape becomes increasingly competitive.
UI relates to the elements users interact with, such as buttons and icons, while UX is about the user's journey, ensuring each step is intuitive and enjoyable. Combined, these two elements can increase user engagement, increase conversions, reduce bounce rates and enhance customer loyalty.
Here are three tips to improve your UI/UX design:
Facilitate Easy Navigation: Students should be able to find the resources and information they need seamlessly. A well-organized layout and intuitive design can increase the time spent on your website.
Encourage User Engagement: Use persuasive call-to-action buttons and prompts to direct users towards actions, such as course registrations, online discussions, or accessing resources.
Prioritize Aesthetics and Functionality: A modern, visually appealing design not only looks professional but also improves usability. Keep up-to-date on educational design trends, emphasizing clarity and user-friendliness.
A great example of excellent UI/UX in higher education is Alverno College. Their digital platform is user-friendly, ensuring easy access and navigation for both newcomers and regulars.
By investing in UI/UX design, your institution can create a lasting impression on prospective students. Explore our web design services if your institution's website needs an upgrade.
Easily Collect Student Data with This One Tool
Gone are the days when open rates were the gold standard for email marketing. Due to various privacy tools integrated into many email applications, these numbers no longer accurately reflect engagement.
One key metric to consider is the subscribe/unsubscribe ratio, which gives insight into your email list's health. But for genuine understanding, direct feedback is best.
To efficiently collect direct feedback, use AMP for Email. It's a framework created by Google to enable you to design and send interactive emails to students without leaving their inboxes. Here's how it could be helpful to your institution:
Gather feedback on events and initiatives: Instead of sending lengthy emails or directing students to external survey platforms, you can embed short feedback forms within the email. This can be especially useful after campus events, seminars, or new initiatives, ensuring real-time and higher response rates.
Offer quick registrations for workshops and seminars: With AMP for Email, navigating through multiple pages to register for a workshop, seminar, or lecture is eliminated. Students can instantly register or show interest, making the process hassle-free and increasing participation rates.
By integrating tools like AMP for Email, you can refine your data collection and enhance the email experience for students. A well-structured email strategy can boost engagement and increase enrollment rates.
If you need help with your marketing strategy, we offer customized, full-service higher education marketing services to fill your pipeline with quality prospects and applications. You can schedule a free consultation with one of our experts to learn more about our services and how we can help your school grow!
In this blog post, we will explore the world of marketing budgets in higher education, including average spending figures, areas where universities invest the most, critical components included in a marketing budget, and valuable insights on creating an effective budget that aligns with your institution's goals.
In this blog, we will explore common challenges faced in higher education digital marketing and discover seven practical solutions that can help you transform these problems into opportunities for success.
From leveraging the power of social media to university partnerships, we’ll discuss actionable steps you can take to increase your global reach and appeal to students from various cultural backgrounds. Dive into these eleven valuable strategies and discover how you can make your institution stand out to prospective international students!
