The Top 3 Must-Have Email Automations for Higher Education
Navigating the digital landscape in higher education demands effective student communication. Utilizing email marketing with automations can revolutionize engagement and effortlessly boost enrollment.
DTC wrote an excellent article on successful email automation. You can check it outhere! Here's a quick summary of the top three automation strategies covered and how to adapt them for your college or university.
Three must-have email automations:
Welcome Series: Craft personalized emails to make a lasting impression, foster trust, and establish a sense of belonging.
Application Reminders: Increase application completion rates by sending timely and persuasive emails while encouraging prospective students to submit their applications.
Post-Admission Nurture: Cultivate student relationships with thank-you emails, orientation details, and exclusive offers to enhance student retention.
Invest in these automations to deliver targeted content, foster meaningful connections, and drive enrollment growth.
How to Create the Perfect Landing Page for Higher Education Programs
Crafting a high-performing landing page for higher education programs requires careful attention to detail. Follow these steps to create a landing page that captivates your audience and drives conversions for your program.
The perfect structure for a landing page:
Heading: Begin with an attention-grabbing heading that instantly hooks your audience and speaks to their needs and desires for higher education.
Subheading: Follow it with a subheading that reinforces the heading’s message and elaborates on your program's value proposition.
Offer Statement: Identify and briefly explain the problem your program solves and its unique benefits, emphasizing the importance of focusing on one specific program.
Mini Content Form: Ask for your visitors' contact information in exchange for valuable content related to your program, such as a brochure or program guide.
Overview: Present a longer explanation of your program as the ideal solution to the problem, highlighting its unique features, curriculum, and career prospects.
Social Proof: Include testimonials, success stories, or statistics from students and alumni to build trust and enhance the credibility of your program.
Call to Action: Encourage your audience to apply or request more information through a strong and clear CTA.
Address Objections: Anticipate and address prospective students' potential objections or concerns about your program, such as admission requirements or financial aid options.
Closing Argument: Close with a final persuasive argument that reiterates the benefits of your program and compels prospective students to take action.
Footer: End with a footer with the necessary links to privacy policy, terms and conditions, and contact information to your higher education institution and program.
Pro Tip: Ensure your landing page loads in fewer than 3 seconds to provide a seamless user experience and increase engagement.
Remember, a perfect landing page for higher education programs requires constant monitoring, refinement, and adaptation to stay relevant and effective in the dynamic landscape of education.
Boost Your Business with Actionable Insights: 2023–2024: First-Year Application Trends
Want to know how you can reach potential applicants? We've got you covered with valuable insights from Common App's annual Deadline Update Research Report.
Discover detailed trends and analysis on first-year college applications, and elevate your marketing strategy!
The report covers the following:
Key Findings
Essential data on overall application numbers
Comparative analysis between current and previous years
Full view of application trends for informed decisions
Overall Platform Trends
Trends in platform usage
Popularity among different demographics
Growth or decline of each platform over the year
Applicant Demographic Trends
Comprehensive insights into applicant demographics
Factors: age, gender, ethnicity, and geographic location
Understanding applicant distribution across different parameters
Trends by Member Characteristics
Exploration of trends related to member characteristics
Influence of size, location, or program offerings on application numbers and demographics
In this blog post, we will explore the world of marketing budgets in higher education, including average spending figures, areas where universities invest the most, critical components included in a marketing budget, and valuable insights on creating an effective budget that aligns with your institution's goals.
In this blog, we will explore common challenges faced in higher education digital marketing and discover seven practical solutions that can help you transform these problems into opportunities for success.
From leveraging the power of social media to university partnerships, we’ll discuss actionable steps you can take to increase your global reach and appeal to students from various cultural backgrounds. Dive into these eleven valuable strategies and discover how you can make your institution stand out to prospective international students!
