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👉 December's Best Digital Marketing Tips Are Inside
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Hi , here's your monthly Dose of Noetic!

The Top 3 Must-Have Email Automations for Every Business

Running a business in the digital age requires effective customer communication. Email marketing with automations can revolutionize engagement and boost revenue effortlessly.

DTC wrote an excellent article on successful email automation. You can check it out here! Here's a quick summary of the top three automation strategies they covered.

Three must-have email automations:

  1. Welcome Series: Craft personalized emails to make a lasting impression, build trust,  and develop loyalty.
  2. Abandon Cart: Recover lost sales by sending timely and persuasive emails to remind and incentivize customers to complete their purchases.
  3. Post-Purchase: Nurture customer relationships with thank-you emails, feedback requests, and exclusive offers to drive repeat business.

Ready to get started? Noetic Marketer can help you build email marketing automations that deliver targeted content, create meaningful connections, and drive revenue growth!

Book a free email marketing consultation to get started!

How to Create the Perfect Landing Page

Crafting a high-performing landing page requires careful attention to detail. Follow these steps to create a landing page that captivates your audience and drives conversions.

The perfect structure for a landing page:

  1. Heading: Begin with an attention-grabbing headline that instantly hooks your audience and speaks to their needs and desires.
  2. Subheading: Follow it with a subheading that reinforces the heading's message and elaborates on the value proposition.
  3. Offer Statement: Identify and briefly explain the problem your product or service solves above the fold (i.e. the area that’s visible without the average user having to scroll down).
  4. Mini Content Form: Ask your visitors for contact information to learn more, schedule a meeting, sign up for your email list or receive valuable content.
  5. Overview: Present a longer explanation of your product or service as the ideal solution to the problem, highlighting its unique features and benefits.
  6. Social Proof: Include testimonials, case studies, or statistics to build trust and credibility.
  7. Call to Action: Encourage your audience to take the desired action through a strong and clear CTA.
  8. Address Objections: Anticipate and address any potential objections or concerns that may prevent your audience from taking action.
  9. Closing Argument: Close with a final persuasive argument that reiterates the benefits and compels your audience to take action.
  10. Footer: End with a footer that includes necessary links like privacy policy, terms and conditions, and contact information.

Pro Tip: Aim for a load time of fewer than three seconds to prevent bounces and retain potential customers.

Remember, a perfect landing page is not a one-time creation. It requires constant monitoring, refinement, and adaptation to stay relevant and effective in a dynamic digital landscape.

Develop your landing page strategy for free! Schedule your session by clicking here: Develop a Free Landing Page Strategy.

Boost Your Business with Actionable Insights: Klaviyo's 2023 Consumer Spending Report

Want to know what today's consumers are thinking? Well, we've got some key insights from Klaviyo's 2023 consumer spending report that could elevate your marketing strategy!

The report covers the following key points:

  • Consumer sentiment towards the economy
  • Current and future spending plans, as well as budget allocation
  • Shopping preferences for this holiday season
  • Expert advice on targeting today's consumers

Key Finding #1: Economic Perceptions

  • All generations are feeling the impact of the economy to a similar extent.
  • Gen Zs and millennials are more likely to take an optimistic view of the economy and its potential impact on their future spending.

Key Finding #2: Current vs. Future Spend

  • Consumers prioritize spending on conventional goods and are cautious about large purchases.
  • Younger consumers exhibit the "lipstick effect" and spend on non-essentials.

Key Finding #3: In-Store vs. Online Shopping

  • Consumers are 2.25x more likely to prefer online shopping, but currently, consumers are shopping both online and in-store equally.
  • Nearly half of consumers prefer email as a marketing method.

Check out the full report here to gain valuable insights on today's market that will help you shape your digital strategies for 2024!

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Thank you for reading!

We hope you enjoyed your Dose of Noetic.

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