A Year's Worth of Email Ideas for Your University or College
Need some fresh email ideas? We’ve compiled a year’s worth of email ideas for your institution! Read through and incorporate these ideas into your email marketing strategy this year!
1. Tips and Recommendations
Create a helpful checklist for college preparation
Share tips for overcoming common challenges in higher education
Share success stories of students who attended your school
Provide seasonal tips for academic success
2. Industry Insights
Share interesting statistics about higher education
Offer thought-provoking viewpoints on the future of education
Give your perspective on emerging trends in education
3️. Student Engagement
Send special occasion greetings (welcome emails for new students)
Countdown to important events or campus activities
Offer a sneak peek of upcoming programs or campus enhancements
Highlight your commitment to excellent student services
Ask for student testimonials and reviews
4. Motivational and Inspirational
Provide resources to help overcome common academic challenges
Send a motivational email to help students overcome obstacles
Discuss strategies to overcome writer's block or study fatigue
Debunk common misconceptions about higher education
Share stories of successful alums and the paths they took to achieve their goals
5. Institution and Program Promotion
Showcase the diverse range of programs and courses offered
Highlight culture and core values
Share the benefits of your programs
Share exciting news and updates about your institution
Share the story behind your institution
Provide a year-end recap
6️. Staff Engagement
Introduce key staff members
Showcase a day in the life of an instructor at your institution
Provide tips for college/university students from an instructor's point of view
Stay tuned to a Dose of Noetic for more ideas and templates you can use for your institution! If you still need help with your email marketing, set up a free strategy session with us, and we'll help you sort it all out!
📢 Attract More Students with Conversion Rate Optimization (What Is It?)
Do you want to keep your enrollment funnel full and healthy? Conversion rate optimization (CRO) is the key! Let's dive into CRO and how it can benefit your digital marketing strategy.
🔎 What is CRO?
Conversion rate optimization (CRO) is a digital marketing tactic that focuses on improving the percentage of visitors who take a desired action, such as filling out a contact form or submitting an application. It involves analyzing user behaviour, optimizing page elements, and testing strategies to increase conversions.
🎯 1. Have a Clear Strategy: For every piece of content you create, it is essential to have a clear objective. In other words, determine the desired action you want your audience to take after reading your blog post, watching your video, or going on your virtual tour.
🚀 2. Provide Compelling Paths: Continue guiding your audience along their decision-making journey. This involves using exit overlays, live and/or automated chat, providing links to related content, offering forms to download premium content, and, ultimately, including the essential "apply now" link.
📈 3. Measure, Optimize, Repeat: Setting conversion rate goals is crucial. Measure your offers against those goals, experiment with different strategies, and optimize results with data-driven decisions.
When Should You Partner with a Conversion Rate Optimization Agency?
❌ Traffic to your website, but no leads? ❌ Spending marketing budget but no qualified leads? ❌ Want to lower client acquisition costs?
✅ If this sounds like your institution, it's time to partner with a CRO agency like Noetic Marketer.
📈 How Did uOttawa’s Telfer School of Management Grow Their Leads by 272%?
Take a look at the Telfer School of Management at uOttawa and how they got a 272% increase in leads!
❌ The Challenge: In 2018, the Telfer School of Management struggled with getting admissions and leads. So, they decided to team up with Noetic Marketer to refine their marketing efforts and get the needed results.
👉 The Approach: Noetic Marketer crafted a comprehensive digital marketing plan that included the following.
🌐 Google and Microsoft Ads: Aligned paid ads with top-performing keywords, capturing the target audience's interest on search engine results pages.
📲 Facebook Ads: Launched ads to drive conversions and conducted A/B tests for optimized performance.
🖥️ Landing Pages: Created program-specific landing pages optimized for conversions. Conducted A/B tests to identify and improve the most compelling landing page features.
🔑 Lead Magnets: Developed program-specific information packages available for download through their respective landing pages.
📧 Email Marketing: Set up email drip campaigns to gradually provide specific information about the program to leads.
🎨 Graphic Design: Created visually appealing designs to grab attention and provide an appealing user experience.
📊Results:
📈 272% more leads
🇨🇦 290% more Canadian leads
📝 123% more applications
Want results like this? You, too, can start getting results with your marketing efforts by starting your project with Noetic today!
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