How to Write a Marketing Plan For Your College or University (7 Easy Steps)
Do you want to create an effective marketing plan for your college or university? Here's a step-by-step guide to help you get started in developing your digital strategy:
1. Define Your Institution's Mission
Start by stating your institution's mission that aligns with your overall goals.
Be specific but not overly detailed, leaving room for elaboration in the marketing plan.
2. Determine the KPIs for This Mission
Identify key performance indicators (KPIs) to track the progress of your marketing mission.
KPIs are crucial metrics that gauge various aspects of your marketing efforts and aid in setting short-term objectives.
3. Identify Your Target Audience
Create buyer personas to understand who you want to attract to your institution.
These personas should reflect your current and potential students, agreed upon by everyone involved.
4. Identify the Competition
Research and analyze key competitors in the education industry to understand their marketing strategies.
Identify their strengths and weaknesses to refine your marketing approach.
Outline your marketing budget, covering expenses such as freelance fees, sponsorships, or new hires.
Use templates to establish and organize your marketing budget effectively.
7. Outline Your Plan's Contributors and Their Responsibilities
Clearly define the teams and leaders responsible for specific content types, channels, and KPIs.
Assign roles and responsibilities to ensure the effective implementation of your marketing plan.
Now that you understand the key steps, you can start building your college or university's marketing plan. If you need help creating your marketing plan, we can help. Book a callwith us to get started!
Boost Your Enrollment: 8 Google Ads Templates for Higher Education Success Want to increase your enrollment? Check out our Google Ads description templates tailored for success in higher education!
1️⃣ Advance your career and become a [industry] professional. Average salary = [$].
2️⃣ Master [industry] with [Institution Name]. Earn a [diploma/degree] within [#] years.
3️⃣ Start your career with (Institution Name]'s [Program Name]. Study [in-person/online] with [industry] experts.
4️⃣ Transform your career with our [Program Name]. Grow your career in the evolving [industry].
5️⃣ [Program Name]. Study [in-person/online]. Achieve career success.
6️⃣ 100% online. Choose from [# of majors] for further career opportunities in [industry].
7️⃣ Balance your busy work schedule with your studies. Master [skill] [in-person/online].
8️⃣ Become a leader in the [industry] with [Institution Name]'s [Program Name]. 💡 PRO TIP: Edit these to highlight your unique selling points (USP) to make your university stand out, driving conversions and increased applications.
👉Next Steps: Actively monitor and optimize your ads to reach the right audience effectively. Consider collaborating with an agency with PPC ads experience for even better results.
Elevate Your Higher Education Marketing Strategy with SE Ranking
In the fast-paced world of higher education marketing, the right tools can make all the difference. Enter SE Ranking, the efficient, user-friendly solution for impeccable keyword planning and SEO upkeep.
With SE Ranking, you can map keywords, check out your competition, and audit your website’s SEO performance. All of these features are included in an intuitive dashboard.
Some essential tools included within SE Ranking are:
The Keyword Research Tool: This tool helps marketing departments find the best keywords for their institution’s content. With the Keyword Research Tool, you can plan out keywords that rank quickly and figure out how much attention they’ll attract from prospective students.
The Keyword Rank Tracker: This tool helps you track your keywords’ performance over time, providing essential data that will inform your future content plans.
Curious to experience SE Ranking's impact firsthand? Sign up for a free trial today and witness how SE Ranking can revolutionize your higher education marketing strategy.
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In this blog post, we will explore the world of marketing budgets in higher education, including average spending figures, areas where universities invest the most, critical components included in a marketing budget, and valuable insights on creating an effective budget that aligns with your institution's goals.
