Your April Newsletter is Here!

A/B Testing: What We Learned From 2021

We ran 100s of landing page A/B tests in 2021. Here’s what we learned and what you can do to improve your conversion rates in 2022:

Optimize above-the-fold content. Everything below has far less impact on conversion rates.

If you’re using a form, the shorter, the better. If you need lots of info, use a multi-step form.

Simplify your language. Aim for a 5th-grade reading level.

Be direct. Focus on your best selling point and remove the fluff.

Use statistics whenever possible. Quantify the benefits of your product or service.

Highlight or bold important information. Don’t let it get lost on the page.

Social proof is your friend. Share your wins and let people know why you’re the best.

Be clear on who you’re targeting. Speak to that audience and let them connect with your brand.

P.S. We just launched a conversion rate optimization webinar that focuses on exactly this. Here’s the link if you want to register!

40% of Small Businesses Are Unsatisfied With Their Social Media Marketing

According to a recent study, 54% of small businesses consider social media to be very important in the success of their business. However, 40% of respondents noted that their current social media strategy is only somewhat effective.

Here are three quick tips to help improve the success of your social media marketing:

Be consistent. Post often and regularly. Any sort of inconsistency in your posting schedule will diminish your account's momentum and engagement amongst followers.

Post across multiple platforms, and utilize cross-platform promotion and selling to push followers from one platform to another.

Make sure your content is engaging. Video often performs best. Behind-the-scenes content, how-tos, before and afters, walkthroughs, employee interactions and client interactions are all great options for quick and easy video opportunities.

What Are Opt-in Pages? When To Use Them & Our 6 Best Examples!

If you've been driving traffic to your website but haven't seen the conversions you want, it might be time to create an opt-in page. But what are opt-in pages? Keep reading to learn more about these powerful lead generation tools and when to use them!

Marketing for Construction Companies: 10 Digital Marketing Tips to Help Your Construction Company Succeed in 2022

So your company is in the construction industry, and you want to succeed. You know that digital marketing can be helpful, but how exactly should you go about marketing your business? This blog will tackle precisely that as we explore our top 10 digital marketing tips to help your construction company succeed in 2022.

3 Higher Ed Marketing Strategies That Will Boost Your Enrollment in 2022

In this blog, we break down the 3 upcoming strategies in marketing for higher education this year that will not only boost enrollment but also reshape how your audience connects with your values.