7 Ways to Optimize Your Campus Website for Mobile Users 📱
According to HubSpot, more than 60% of global website traffic is mobile, and 74% of people report that they are more likely to return to a website optimized for handheld devices.
Here are seven ways you can make your website smartphone-friendly:
Simplify Your Navigation. Streamline your navigation menu to make it easy for mobile users to find what they want. Reduce the number of dropdown menus and use a single-level navigation menu to minimize scrolling and clicking.
Use Responsive Design. A responsive design ensures your website adapts to different screen sizes and devices, providing a seamless user experience.
Prioritize Content. Focus on the most important educational content and eliminate clutter on your mobile site. Use short paragraphs, headings, and bullet points to make it easy for mobile users to consume and understand your program offerings.
Optimize Images. Compress your images to reduce loading times and ensure they don't slow down your mobile site. Use image compression tools like TinyPNG or ShortPixel to reduce file sizes without sacrificing quality.
Use Mobile-Friendly Forms. Make sure your forms are easy to fill out on a mobile device by using large text fields, auto-complete options, and minimal fields.
Ensure Fast Loading Times. Mobile users expect fast loading times, so optimize images, compress files, and use a content delivery network (CDN) to make sure your website loads quickly. Aim for loading times under 3 seconds.
Test Your Website. Design your site and test it across various mobile devices and browsers to ensure it's working as expected. Check for compatibility issues, broken links, and poor user experience.
📣 Pro tip: Use tools like BrowserStack to assess your website’s mobile-friendliness and identify areas of improvement.
The 10 Benefits of Mobile-Specific Advertising Campaigns
Students have gone mobile, and it’s essential for post-secondary institutes to adapt their advertising strategies to reach potential enrollees who are on the go. Below, we'll explore the ten benefits of mobile-specific advertising and how it can help you reach prospective students:
Increased Reach and Exposure 📈
Mobile devices have become an integral part of our daily lives, with over 6.6 billion smartphone users worldwide. You can reach a huge student audience by leveraging mobile-specific advertising campaigns, increasing your school’s visibility.
Higher Engagement Rates 🙋♀️
More than half of all global web traffic is mobile, making this a high-value platform for higher education institutions. Mobile ads are designed to be more interactive and engaging, with features like click-to-call, click-to-text, and in-app purchases.
Improved Conversion Rates 🧑💻
Mobile-specific advertising campaigns are designed to drive conversions, with 67% of mobile users saying they’re more likely to invest in a service/program if its website is phone-friendly.
Enhanced Brand Awareness 🔎
Mobile ads are highly effective in building brand awareness, with consumers being 80% more likely to choose a brand they recognize. By leveraging mobile-specific advertising campaigns, you can increase the brand recognition of your school.
Targeted Advertising 👈
Mobile devices offer unparalleled targeting capabilities, allowing you to reach specific demographics, interests, and behaviours. This is especially important in higher education settings where you’re trying to drive traffic from potential students.
Measurable Results 📑
Mobile-specific advertising campaigns offer measurable results, with analytics tools providing real-time data on ad performance, click-through rates, and conversion rates. This enables you to better optimize your recruitment campaigns and maximize ROI.
Cost-Effective 💵
Compared to traditional advertising, mobile digital marketing campaigns can offer a more cost-effective approach without sacrificing quality.
Better User Experience 🤩
These mobile campaigns are designed to provide a seamless user experience for your prospects. Features like responsive design and mobile-friendly creatives ensure your ads look great on any device.
Increased Student Loyalty 🤝
Leveraging mobile advertising campaigns can help foster strong student relationships and increase recruitment potential. This can lead to long-term revenue growth, higher enrollment rates, and even more free advertisement via word-of-mouth.
Competitive Advantage 🥇
By adopting a mobile-specific digital strategy, you can gain a competitive advantage over your competitors—especially schools that may be lagging behind in their mobile marketing efforts.
What are the Most Effective Mobile Ad Types for Higher Education Institutions? 🤔
Whether you're a seasoned recruiter or just starting out, understanding mobile ad types can help you create a more effective marketing strategy: ✔️ Video Ads These can be short-form, long-form, or even live-streamed, making them highly engaging and adaptable to different audiences.
✔️ Native Ads Native ads often appear as sponsored content or recommendations within a feed or app. They're ideal for promoting programs that align with the prospective student's interests.
✔️ Interstitial Ads These full-screen ads appear between app screens or when a user is about to leave an app, often to promote new content or updates, and can effectively drive conversions.
✔️ In-App Banners In-app banners are small, static ads that appear at the top or bottom of an app screen. They're ideal for promoting programs and educational services that don't require high user engagement.
✔️ Rewarded Video Ads As the name suggests, these ads reward users with perks or other incentives for watching the entire video ad.
✔️ Location-Based Ads These use the prospective student’s location to target them with relevant ads. They are commonly used to promote local schools or educational events.
✔️ Rich Media Ads These ads use interactive elements, such as images, videos, and animations, to engage students and promote relevant services/programs.
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