5 Creative Ways to Repurpose Your Old Blog Content
1️⃣ Create eBooks or Guides 📖
Take your most popular posts and compile them into an eBook or guide. This is a great way to create a valuable resource to share with new, current, or prospective students!
👉 Pro Tip: Utilize Canva's eBook templates to create a visually appealing format, and then share it with your audience through email marketing platforms like Mailchimp or ActiveCampaign.
2️⃣ Design Social Media Content 📱
Break down your blog posts into smaller chunks and turn them into social media posts for your school. You can use platforms like Facebook, X (Twitter), LinkedIn, Pinterest, or Instagram to share bite-sized pieces of your content.
👉 Pro Tip: Use media management software like Hootsuite or SocialPilot to schedule your social media posts in advance and reach a wider audience.
3️⃣ Make Video Content 📹
Transform blog information into engaging videos by summarizing the key points and adding visuals, animations, or interviews. You can upload your videos to platforms like YouTube or embed them into your homepage or program pages.
👉 Pro Tip: Use Lumen5's AI-powered video creation tool to turn your blog posts into animated videos, and then share them across your social media accounts.
4️⃣ Turn It Into a Podcast 🎧
If your school has a podcast (or has been thinking about starting one), you can turn interesting post topics into episodes. Do this by recording yourself talking about the content or interviewing one of your knowledgeable professors. You can upload your podcast to popular platforms like Apple Podcasts, Spotify, or Google Podcasts.
Take your old blog content and create a series of email newsletters that summarize the key points and provide additional insights. You can send these newsletters to your subscribers or use them as a lead magnet to attract new students.
👉 Pro Tip: A/B test different subject lines and CTAs in your newsletter to help optimize engagement.
By Repurposing Your Old Blog Content, You Can:
✨ Save time and effort by reusing existing content ✨ Increase engagement across prospective and existing students ✨ Improve your SEO by keeping fresh content on your campus website ✨ Build credibility and authority in the realm of higher education
3 Benefits of Evergreen Content (+ Mistakes to Avoid)
Nope, we’re not talking about the trees.🌲
Evergreen content is content that remains relevant and valuable over time without becoming obsolete. It’s beneficial for:
👀 Long-Term Visibility. Evergreen content stays on your website or platform, attracting visitors and generating traffic consistently, even after its initial publication. It's like having a permanent magnet that attracts readers! 🔋
💰 Cost-Effective. Since evergreen content remains relevant, you won't need to constantly update or recreate it, making it a cost-effective way to maintain a strong online presence. 💸
📈 Improved SEO. Search engines love evergreen content! When you create high-quality, informative content that remains relevant, search engines are more likely to rank it higher in search results, driving organic traffic to your school’s page. 🔝
🚨 What to Avoid 🚨
❌ Trending Topics. While jumping on the latest bandwagon is tempting, trending topics can quickly become outdated. Focus on creating timeless, educationally-driven content that stands the test of time.
❌ Neglecting Updates. Even evergreen content needs occasional refreshes. Keep your content accurate and up-to-date to maintain credibility and relevance.
❌ Forgetting Accessibility. Ensure your content is accessible and readable across different devices, platforms, and browsers to maximize its reach.
From Old to Gold: Easily Recyclable Content Ideas 🔄
Work smarter, not harder! 😎
Here are some 📝 blog ideas📝 that'll help you repurpose your existing content and attract more readers:
💡 Roundups. Gather existing blog posts related to a specific topic or theme and create a new, curated piece summarizing the key points. For example, a "Best [Campus Name] Blogs of [Year]" roundup or a "Top [Program] Features" list.
💡 "Best Of" Series. Curate your most popular or engaging content into a series of blogs highlighting the best of what you've published in the past.
💡 Case Studies.Transform student success stories or testimonials into blog posts that showcase your university’s expertise and results.
💡 Q&A Sessions. Respond to frequently asked questions (FAQs) from students by writing comprehensive answers that can be repurposed as blog posts.
💡 Behind-the-Scenes Content. Share stories about your school’s history, mission, or professor/student spotlights to humanize your brand and increase engagement.
💡 Top Lists. Compile lists of tips, quotes, or facts related to higher education and share them as standalone blog posts.
💡 Program Showcases. Highlight specific programs by creating detailed blog posts highlighting their curriculum, features, and career relevance.
🎁 Bonus Idea: The "Content Revival" Challenge! 🎉
Take the recycling spirit to the next level by challenging yourself to revive an old blog post that's been collecting dust in your archives. 📰
Choose a post with potential that needs a refresh, and give it a complete makeover. Here's how:
1️⃣ Re-write the title and meta description to make it more attention-grabbing and relevant.
2️⃣ Update the content to reflect current standards, statistics, or educational best practices.
3️⃣ Add new visuals, such as infographics, images, or videos, to make the post more engaging.
4️⃣ Incorporate user-generated content, such as student testimonials, to add social proof.
5️⃣ Reach out to current professors or former students for contributions to add fresh perspectives.
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