At any given time, we are running 10s of AB tests on our higher ed landing pages and ads. Here are some interesting findings from our Q1 AB tests:
Optimize above-the-fold content. Everything below has far less impact on conversion rates.
If you’re using a form to gather student information, the shorter, the better. If you need lots of info, use a multi-step form.
Simplify your language. Aim for a 5th-grade reading level.
Be direct. Focus on your school’s best selling point and remove the fluff.
Use statistics whenever possible. Quantify the benefits of your program and institution.
Highlight or bold important information. Don’t let it get lost on the page.
Social proof is your friend. Share your wins and let people know why you’re the best.
Be clear on who you’re targeting. Speak to that audience and let them connect with your school’s identity.
P.S. We just launched a conversion rate optimization webinar that focuses on exactly this. Here’s the link if you want to register!
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There are many digital marketing trends and tactics higher education marketers need to look out for in 2022. Here is a roundup of 3 strategies you need to consider implementing:
Incorporate Short-Form Video: Many schools are experiencing a decline in campus visit requests. To combat this, use video to answer the school’s most searched queries, provide mini-tours of facilities, and give campus tours.
Embrace YouTube for Content Marketing:27% of prospective teen students said YouTube videos influence their enrollment decisions. You can create "day in a life" videos to provide some unique insights or motion graphics that highlight the value your school brings.
Prioritize Career Outcomes: Students and parents want to be reassured of the tangible value of earning an education. Ensure that the career, financial and academic outcomes are emphasized on your website.
Need more applications? Check out our previous blog post to boost lead generation for higher education.
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YouTube is a great place where you can learn new tactics and ideas to improve your higher education marketing strategy. Here are 3 channel recommendations:
Social Media Examiner: This channel will help you improve your social media marketing skills and navigate the constantly changing social media jungle.
SE Ranking: They are an all-in-one SEO software and their YouTube channel includes webinars, tips, and how-to videos to improve your SEO strategy.
vidIQ: If your school is looking to increase their video content efforts, this channel will give you tips to grow your YouTube channel. They have videos on identifying keywords, boosting your video SEO, and more.
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As a digital marketing agency, much of our time is spent creating content for schools’ landing pages, ads, social media posts, and so on. As such, we’re constantly looking for new and improved ways of writing compelling and interesting content.
Recently, we’ve been loving these two tools specifically:
SurferSEO - Their content planner tool has proven hugely beneficial in finding easy content wins by focusing on high volume, low competition keywords. You can learn more about Surfer here.
Jasper.ai - Their powerful AI algorithm is capable of generating copy at an impressive rate. Although a bit tricky at first, once you learn how the software works and what information to provide the AI generator with, the resulting outputs are engaging, well-written, and capable of being used with very little change. You can learn more about Jasper here.
Case Studies: Would Our Solutions Work For You?
Interested in seeing how we find success for our clients? Here are two case studies outlining the strategies we use to bring success to our client’s campaigns.
Check them out and see if these sound like solutions for you!
As a contractor, you might have an email list, but do you know how to turn those contacts into customers? Keep reading to learn 10 ways to use drip campaigns to your advantage!
Are you looking to attract gap year students to your university or college? If so, you're in luck! In this blog post, we'll discuss why you should market to gap year students and share some tips on the best way to do so. Keep reading to find out more!
If you've been driving traffic to your website but haven't seen the conversions you want, it might be time to create an opt-in page. But what are opt-in pages? Keep reading to learn more about these powerful lead generation tools and when to use them!
Thank you for reading! We hope you enjoyed your Dose of Noetic.
