🎉 A Dose of Noetic - Your May Newsletter Is HERE! 🎉

Email drip campaigns can be a great way to nurture leads and close more deals. But how do you create a successful email campaign?

Be informative, but keep the emails short
Include a call-to-action button or question at the end of every email
Send your emails on Fridays
A/B test send times to know when your audience engages the most
Track open rates, clickthrough rates, and click-to-open rates to know what works best
Implement a follow-up sequence after no response
Ask for feedback if your drip campaign is unsuccessful

Our favourite email marketing software is Active Campaign. If you’re interested in starting your own email drip campaign, you can sign up for a free trial here!

We all know that digital marketing is very beneficial to any business, but, there is a right and a wrong way to do it. Here are 3 common mistakes to avoid:

Not Having a Blog: A blog helps you become a trusted industry leader. Each blog post is another indexed page that increases the chances of your site showing up in Google search results.

Targeting a Broad Audience: This won’t lead to relevant leads. Do your research to determine your target audience and the best way to reach them.

Not Tracking Keywords: Identify keywords relevant to your business and track whether the visitors from those keywords are turning into leads. Then, pick the best-performing keywords and write content around them.

If you need some help with your digital marketing strategy, book a free consultation with us!

A great digital marketing strategy can drive potential customers to your website but the traffic doesn’t always translate into revenue. Once you get them on your site, you need to ensure they have a reason to follow through with a purchase.

The 2 best ways to convert your traffic into sales are:

Create Gated Content: It’s not likely your customers will purchase from you when they first visit your site. Get their email address by offering a great piece of content. Have a good nurturing campaign to follow up and they will visit your site on a regular basis.

Remove Perceived Risk: Offering a risk-free guarantee and easy refund policy eliminates customer uncertainty. Customers can buy with confidence knowing that they aren’t taking a huge risk by opting into your business.

Need ideas to create gated content for your business? Check out this blog post.

As a digital marketing agency, much of our time is spent creating content. As such, we’re constantly looking for new and improved ways of writing compelling and interesting content.

Recently, we’ve been loving these two tools specifically:

SurferSEO - Their content planner tool has proven hugely beneficial in finding easy content wins by focusing on high volume, low competition keywords. You can learn more about Surfer here.

Jasper.ai - Their powerful AI algorithm is capable of generating copy at an impressive rate. Although a bit tricky at first, once you learn how the software works and what information to provide the AI generator with, the resulting outputs are engaging, well-written, and capable of being used with very little change. You can learn more about Jasper here.

Why is this a good landing page?

Powerful Headline: “Office Furniture Made Easy.” In just four words, you understand that the company is selling an easy furniture purchasing journey.

Clever CTAs: The landing page highlights different CTAs to help potential customers visualize the next steps of the process like “Design My Office”.

Expert Consultation: The landing page highlights that it's a collaborative shopping experience with a free design consultation so that customers don’t have to furnish their office alone.

If you want to learn more about creating a landing page that converts, sign up for our upcoming webinar!

10 Ways Contractors Can Use Email Drip Campaigns

04/26/2022 09:37

As a contractor, you might have an email list, but do you know how to turn those contacts into customers? Keep reading to learn 10 ways to use drip campaigns to your advantage!

Marketing to Gap Year Students

04/07/2022 15:11

Are you looking to attract gap year students to your university or college? If so, you're in luck! In this blog post, we'll discuss why you should market to gap year students and share some tips on the best way to do so. Keep reading to find out more!

What Are Opt-in Pages? When To Use Them & Our 6 Best Examples!

04/04/2022 12:50

If you've been driving traffic to your website but haven't seen the conversions you want, it might be time to create an opt-in page. But what are opt-in pages? Keep reading to learn more about these powerful lead generation tools and when to use them!