Your keyword list is one of the most important tools behind an effective PPC advertising campaign. Here are 3 tips to help you build an arsenal of relevant and high-impact keywords!
Use Google Autocomplete: You type in a root keyword or phrase and Google displays a drop-down menu of suggestions. This trick can help you discover what people are searching for, the content related to the search query and the search volume of various keyword phrases.
Steal Keywords from Competitors: Within the Google Ads Keyword Planner, you can copy and paste your competitor’s URL and get a list of keywords that are driving traffic to their site.
Use Your Blog Posts: Look at your blog categories or evergreen content and use it as a root keyword to explore more opportunities. Use a long-tail keyword research tool like Answer The Public to get ideas of relevant terms that might be worth targeting.
The industry changes fast, making it hard to keep up with the current digital marketing trends. To help you, here are some key social media trends to take seriously in 2022.
Join Tik Tok:Brands are beginning to realize they can reach a lot more people on Tik Tok than on Instagram and Facebook.
Create an Online Store: Many brands are flocking to Instagram, Youtube and Tik Tok to offer customers online shops to replace their brick and mortar stores.
Use Influencers: B2B brands such as Adobe and PWC are embracing influencer marketing and the power that comes with personalized marketing.
Newsletter Content Ideas
Newsletters are a great way of reaching out and interacting with your target audience. Sometimes though, it’s difficult to come up with fresh and exciting ideas.
Luckily, the team over at Jasper.ai put together a great list of 20 newsletter content ideas for a variety of business types. Here are a few of our favourites:
Utilize user-generated content (for example, reviews, video testimonials, customer success stories, etc.)
Complete round-ups (for example, 10 best CRM softwares or 10 expert takes on 2022 digital marketing trends)
Discuss FAQs (for example, provide answers to your most frequently asked questions from the past month)
Not everyone can afford to hire an agency or graphic designer. Maybe you just like designing things yourself and having direct control over the visual style of your business. Or maybe you want to show a graphic designer a reference of what you’re imagining.
Whatever it is, here are 5 free colour tools that are extremely helpful when it comes to developing and seeing your company’s colour scheme in use:
To learn more about each of these tools, you can watch this great video from Will Paterson!
The Lifespan of Your Content
The lifespan of online content can vary from minutes to hours or even years. This lifespan is important because this is where you’ll see the most engagement for your content.
So, how long do your posts live on different platforms?
Blog post: 2 years
Instagram: 21 hours
Facebook: 5 hours
YouTube: about 20 days
TikTok: within minutes unless it goes viral
Twitter: 15-20 minutes
LinkedIn: 24 hours
Pinterest Pin: 4 months
Even though your content has a shelf life, there are ways to keep your content engaging for a longer period of time.
Check out this infographic on 21 ways to extend the lifespan of your content.
Every year, universities and colleges all over the world face the same problem - at one point or another, every student graduates. Higher education institutions must find ways to continually attract new students to their programs. In this blog post, we’ll outline 5 tips that higher education institutions can use to make their recruitment process a little easier.
Are you tired of spending hours on end working on your marketing campaigns? If so, you're not alone. In this blog post, we'll introduce you to three AI marketing tools and explain how they can help you save hours of work. Read on to learn more!
As a contractor, you might have an email list, but do you know how to turn those contacts into customers? Keep reading to learn 10 ways to use drip campaigns to your advantage!
