Happy Friday - Here's Your June Newsletter!

Tips to Excel at PPC for Higher Education

Higher education institutions need to make a solid impression online to attract students to their websites. PPC is a great lead generation source to help you get prospective students into your funnel.

Here are some tips to manage your next campaign:

Identify and leverage your geographic location: Google Adwords has radius targeting features to bid by distance and you can see which distance has the best conversion rates.

Target specific keywords: More descriptive phrases are usually cheaper and have high search intent, so people looking for those search queries are more likely to convert.

Leverage remarketing: People tend to research education options extensively before making a final decision. Frequent remarketing ensures those people won’t forget your name.

Use ad extensions: Use site links to highlight course offerings, add a phone number for people to call for more information and incorporate positive reviews about your institution.

We managed an ad campaign for The Ottawa Digital Marketing Certificate and surpassed the student application goal by 127%.

To learn more, you can read our case study.

Our Top 4 Higher Education CRM Softwares

We were recently tasked by a higher education client to research an optimal CRM software for their institution. As such, we came across a variety of great CRM options specifically designed for higher education institutions and the unique customer journey prospective students take.

Based on our research, here are our top 4 higher education CRM softwares:

Salesforce Education
Slate
Full Fabric
TargetX

While those four options are great, they are quite expensive. If you are looking for more budget-friendly CRM options, here are two additional solutions:

HubSpot CRM Suite
ActiveCampaign

Ultimately, we ended up proceeding with ActiveCampaign, as our client was heavily relying on email marketing to begin with and ActiveCampaign’s CRM platform integrated well with our customer journey funnel.

If you’re interested, you can sign up for a free trial with ActiveCampaign here!

The Lifespan of Your Content

The lifespan of online content can vary from minutes to hours or even years. This lifespan is important because this is where you’ll see the most engagement for your content.

So, how long do your posts live on different platforms?

Blog post: 2 years
Instagram: 21 hours
Facebook: 5 hours
YouTube: about 20 days
TikTok: within minutes unless it goes viral
Twitter: 15-20 minutes
LinkedIn: 24 hours
Pinterest Pin: 4 months

Even though your content has a shelf life, there are ways to keep your content engaging for a longer period of time.

Check out this infographic on 21 ways to extend the lifespan of your content.

Why is this a good landing page?

Smart copy: The target is clear and shows that Athabasca University is for people who want to further their education but feel they don’t have time to pursue it.

You-oriented copy: Athabasca University doesn’t brag about themselves; rather, they focus on their prospective students and their desire to achieve employment after graduation.

Testimonials: Providing testimonials with a biography and a photo helps humanize the university and encourages prospective students to become leads.

If you want to learn more about creating a landing page that converts, sign up for our upcoming webinar!

5 Marketing Strategies for Recruiting Undergraduate Students

Every year, universities and colleges all over the world face the same problem - at one point or another, every student graduates. Higher education institutions must find ways to continually attract new students to their programs. In this blog post, we’ll outline 5 tips that higher education institutions can use to make their recruitment process a little easier.

Say Goodbye to Hours of Work With These AI Marketing Tools

Are you tired of spending hours on end working on your marketing campaigns? If so, you're not alone. In this blog post, we'll introduce you to three AI marketing tools and explain how they can help you save hours of work. Read on to learn more!

10 Ways Contractors Can Use Email Drip Campaigns

As a contractor, you might have an email list, but do you know how to turn those contacts into customers? Keep reading to learn 10 ways to use drip campaigns to your advantage!