Are you struggling to bring quality traffic to your website? Well, once you understand the goal of search engines, you will be able to write content that ranks at the top of the first page of Google.
Here are the three main things that make your content valuable on Google:
Engaging content: Engagement is every action a reader takes on your blog post, like clicks, shares, reading the entire article, leaving comments, and more. Write content that promotes engagement by including links to click on, asking readers to leave their thoughts in the comments, and providing a share button!
Popular content: This is the number of people who have liked, shared, commented and linked to your content. Linkbacks are especially important as they are one of the top factors Google uses to rank your content. Write popular content by providing your perspective on popular, trending, or highly debated topics.
Complete and specific content: How complete and specific your content is will affect its ranking on Google. The more helpful your content is to the reader, the more likely it is to rank highly. Write complete and specific content by answering your readers' questions or providing solutions to problems they may encounter. If your competitors are writing similar content, make sure what you write is more detailed, practical, and actionable than your competitors' content.
If you want to learn more about how to write content that ranks on Google, read our previous blog post "How to Write Content That Ranks on Google" here.
5 Free Colour Tools for Your School’s Design Work Perhaps you’re looking at redesigning your school’s brand identity. Maybe you want to envision your school’s colours on a landing page, web page, or email.
Whatever it is, here are five free colour tools that are extremely helpful when it comes to developing and seeing your school’s colour scheme in use:
You can watch this great video from Will Paterson to learn more about each of these tools!
The Best Times to Post on Social Media To get the most out of your time spent creating social media content, you should post when the most people are active on the platform. This way, you ensure as many people within your target audience are seeing your post, increasing its impact and the likelihood of people engaging with what you created.
So, what is the best time to post on social media? AMA analyzed the latest data on social media usage to determine exactly that. Here’s a quick summary of their findings:
LinkedIn - 9 a.m. on Tuesdays and Wednesdays
Facebook - Tuesday, Wednesday and Friday between 9 a.m. and 1 p.m.
Instagram - Between 11 a.m. and 2 p.m. on Tuesday and at 11 a.m. on Monday through Friday.
Twitter - early in the morning on weekdays: ideally, 8 a.m. on Mondays and Thursdays
Read the full article here to learn more about AMA’s analysis, quirks within the data, and how you can adjust the above recommendations to your institution.
Modernizing Your Legacy Brand
Many higher ed institutions have been around for over 100 years, making them genuine legacy brands.
While many benefits come from this (heritage, reputation, etc.), universities and colleges that have been around for a long time can become complacent, slowly losing the relevancy they once had among prospective students. As such, it’s important to regularly assess your brand identity, ensuring it remains modern, relevant, and continues to connect with your target audience successfully.
The American Marketing Association wrote an interesting piece looking into this where they discuss ways a legacy brand can successfully modernize and remain relevant.
Every year, universities and colleges all over the world face the same problem - at one point or another, every student graduates. Higher education institutions must find ways to continually attract new students to their programs. In this blog post, we’ll outline 5 tips that higher education institutions can use to make their recruitment process a little easier.
Are you tired of spending hours on end working on your marketing campaigns? If so, you're not alone. In this blog post, we'll introduce you to three AI marketing tools and explain how they can help you save hours of work. Read on to learn more!
As a contractor, you might have an email list, but do you know how to turn those contacts into customers? Keep reading to learn 10 ways to use drip campaigns to your advantage!
