3 Tips to Increase Sales with Social Media Marketing
Social media is one of the best ways to connect with your audience and attract countless prospective customers. It’s also a great way to generate sales when you use the right techniques.
Here are 3 tips to increase sales with social media:
Interactive Posts: Create content like contests and giveaways to encourage people to interact. These types of posts spread beyond your followers, especially if you make sharing and tagging part of the entry rules.
User-Generated Content:79% of people say user-generated content highly impacts their purchasing decisions. If you have customers sharing positive experiences with your brand, share that content.
Shoppable Posts: On Instagram, you can tag products and services in your stories and posts where customers can instantly go to the website to purchase what you are promoting.
8 Incredible Tools for Any Small Business
For many small and medium-sized businesses, it’s not feasible to hire people that only specialize in one business function. Rarely do you need a full-time graphic designer, videographer, or business analyst.
Instead, you need employees that are capable of wearing many different hats and completing a variety of tasks throughout the week.
If this sounds like your company, then here are 8 incredible tools to help with everything from graphic design to decision-making:
To learn more about these incredible tools, you can watch this video from Aurelius Tjin!
3 Times You Should Use A/B Testing Anyone familiar with Noetic Marketer will know how much we appreciate the power of A/B tests and the valuable information they deliver!
And while A/B tests are useful in a variety of scenarios, there are three specific times when they can be especially helpful in making informed decisions.
When Trying to Identify Pain Points: If you suspect a specific pain point in the customer journey is hindering success, the easiest way to test this idea is through an A/B test. For example, if you think your landing page is too long and is overwhelming the reader, resulting in a lower conversion rate than you'd like, a great thing to test would be a landing page with shorter and more concise copy. If the conversion rate of the landing page with the shorter copy is higher than the page with the longer copy, then you know you found your pain point! If not, it's time to look elsewhere, perhaps at the call-to-action or colour choices.
To Increase Engagement: Humans are fickle, changing how and what they want to engage with on a regular basis. To ensure you are maximizing engagement, you can run frequent A/B tests with different messaging or design elements to see what encourages people to interact with your content most. For example, you could test casual vs. formal messaging, short-form vs. long-form video, or GIFs vs. photos!
To Maximize Return on Investment: If you know in advance you are going to make a large investment towards a certain campaign, say a Black Friday email campaign, then it's wise to test the messaging and branding of that campaign prior to full-scale launch. You can do this by incorporating similar messaging and branding into a current campaign to see which version performs better. This will allow you to optimize your big-budget campaign before you even launch it!
How the COVID-19 Pandemic Affected the Workplace The COVID-19 pandemic brought unprecedented change to the workplace. Asana, a leading work management platform, conducted a survey of 10,624 employees to learn what impact the pandemic had on these employees and the organizations they work for.
Here's what they found out!
Employees are spending 27% more time on skilled work this year, but 36% less time on strategy than a year ago.
49% of employees see the office as a more social space than they used to.
41% of employees feel more isolated when working remotely.
33% of employees say their attention span is shorter than it was a year ago.
Click here to read Asana's full report and get many more insights into the anatomy of today's workplace!
Every year, universities and colleges all over the world face the same problem - at one point or another, every student graduates. Higher education institutions must find ways to continually attract new students to their programs. In this blog post, we’ll outline 5 tips that higher education institutions can use to make their recruitment process a little easier.
Are you tired of spending hours on end working on your marketing campaigns? If so, you're not alone. In this blog post, we'll introduce you to three AI marketing tools and explain how they can help you save hours of work. Read on to learn more!
As a contractor, you might have an email list, but do you know how to turn those contacts into customers? Keep reading to learn 10 ways to use drip campaigns to your advantage!
