4 Simple and Free Digital Marketing Tips to Help Your Company Succeed
Not everything in digital marketing requires complex strategies and large advertising budgets. Here are some simple and free steps you can start using today to help your company succeed.
It’s simple, free, and ensures your business and all its important information is easily accessible to anyone searching for it online.
Feature Your Employees
Including your staff throughout your marketing makes your leads feel they know your brand. Your company now has a face, or several faces, connected to it. No longer are you simply a logo or brand name, but rather a real company run by real people.
Ensure Your Phone Number is Super Easy to Find
Faced with a form to fill out or a phone number to call, nearly everyone is choosing the phone number. Go through your existing marketing material, website, social media accounts, and anywhere else your phone number may be present to ensure 1) your phone number is there and 2) that prospective clients can easily find it.
Highlight Reviews and Customer Testimonials
Having a happy client who speaks for you will only help your business grow. You've put in all the hard work, closed the deal, and now you have a satisfied client. Don't let this opportunity go to waste. Feature your client reviews and testimonials wherever and whenever possible.
What to Post on Each Social Media Platform?
Every platform has its own audience with different expectations for what they want to see. These variations can affect how well your social media posts perform.
Having said that, here is a general guideline of what to post on each platform to ensure you receive the most engagement possible:
Facebook: Videos and curated content
Instagram: High-quality photos, quotes, and stories
Twitter: News, blog posts, and GIFs
LinkedIn: Jobs, company news, and professional content
Pinterest: Infographics and step-by-step photo guides
Once you’ve decided what to post on each platform, we recommend using social media management software to help schedule your posts and manage your accounts.
3 Tips for Targeting Niche Customers For many reasons, targeting niche customers and specific target audiences is the most effective way of marketing your business. But how exactly do you go about it? Where do you start?
Here are three tips on how best to target your niche customers!
Build Your Website With SEO In Mind
Niche customers use highly-specific language. By building your website around their language via targeted keywords, you are more likely to attract the traffic you want.
Engage on the Social Media Platforms Most Used by Your Audience
Understand where your audience is most active, and then create and post curated content for that specific platform.
Drive Offline Traffic Online
Attend in-person events, grow your network, and make sure you have a simple and easy way to translate those offline relationships online.
If you’re interested in learning more about targeting niche customers, you can read this Shopify blog post!
3 Reasons Why You Should Use a CRM
For many, a CRM system may seem like an unnecessary investment. You’ve made it this far without one, so why spend the money on it now?
It’s a fair but misguided thought. Here are three reasons why:
On average, you will receive $8.71 in return for every $1 spent on CRM
On average, your sales will increase by 29% after implementing a CRM
CRMs can increase conversion rates by up to 300%
Not bad, right?!
To learn more about CRM implementation and how Noetic Marketer can help, you can visit our CRM service page here!
Email marketing can be a time-consuming and soul-sucking endeavour. But it doesn’t have to be! With automated email software, you can save hours each week while increasing your engagement, conversion rates, and most importantly, sales. This blog post will help you choose the best email marketing automation tool for your business and show you the many benefits of using such powerful software!
Every year, universities and colleges all over the world face the same problem - at one point or another, every student graduates. Higher education institutions must find ways to continually attract new students to their programs. In this blog post, we’ll outline 5 tips that higher education institutions can use to make their recruitment process a little easier.
Are you tired of spending hours on end working on your marketing campaigns? If so, you're not alone. In this blog post, we'll introduce you to three AI marketing tools and explain how they can help you save hours of work. Read on to learn more!
