| | | Hi , here's your monthly Dose of Noetic! |
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| | | | | | Over the last two years, the higher education industry has seen astonishing resilience and adaptability to the ever-changing circumstances of Covid-19. Through waves of variants, lockdown restrictions, and the concern for student and staff safety, higher education institutions, departments, and professors have utilized technology in ways that will continue to shape the future of online learning.
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| | What will 2022 look like? As regions, states, and provinces in different countries experience new variants and waves, there is no doubt that we will still be experiencing restrictions and mandates for the foreseeable future, especially when it comes to travel and on-campus learning. But with the spring and summer seasons approaching, there is a sense of “coming out the other side” and building off of everything we have learned during this journey.
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| | | | University Business highlights key points that the minds of leaders are considering in areas where higher ed continues to evolve such as:
The Big Four: COVID, supply chain, inflation and workforce issues Setting Goals and Hitting Student Targets: Student retention, graduation rates, etc. New Marketing Tactics: Utilizing social media in different ways Embracing Technology: Fully transforming traditional methods of learning, distribution, etc. Managing Staff and Faculty Burnout: “Institutions must help faculty move along in terms of their use of technology, combining hybrid, virtual and in-classroom learning experiences” Creating Value: Re-emphasizing the value of higher education, program features, future opportunities.
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| | “Success isn’t a GPA or a degree anymore. How do we as an institution do a better job of partnering with local employers and national employers to really define what our curriculum should be imparting? The use of technology is really accelerating in terms of the necessity for both delivering education and also delivering most services that we consume. Artificial intelligence is going to be extremely important going forward to all of education.”
CEO, Michael Huseby | Barnes and Noble Education
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| | | | | Here is a quick list of things to consider when planning your marketing ideas this year!
Short-form video content
Short-form video content is on the rise and has no plans on slowing down. Multiple social media platforms have seen the value in short-form videos and are reshaping their apps to fit this need (ie. Instagram reels, Youtube #shorts). Take advantage of this rise by showcasing your campus, student life, programs and more.
Connecting to your audience/younger generations
It is important, now more than ever, for institutions to connect with their audience. Especially with the younger generation who are more prone to distrust brands and listen to more direct or relatable messaging.
Humanize your institution
Most institutions have done an amazing job establishing their “brand” online. However, more and more students care about building connections with actual people rather than a generalized message from their school. Having your faculty, staff, and students represent your school is the best way to build trust and a strong connection with your audience.
Visit our blog post for a deeper dive into the projected marketing trends for 2022. |
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| | | | | Thank you for reading!
We hope you enjoyed your Dose of Noetic.
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