Running a blog? Here are two ways to improve your rankings and drive more traffic to your posts!
Combine Posts Discussing Similar Topics: Over time, you may write several posts surrounding the same topic. Rather than have these posts competing against each other, combine them to create one super post. Google prefers this method of presenting content, resulting in more traffic to your website and improved keyword rankings!
Update Your Posts Yearly: Google also loves updated content. Don’t let your posts become stale. Instead, create a schedule, setting reminders for you or your writers to update a post's content regularly, preferably at least every year.
No costly plug-ins or software here. A bit of human capital, and you’ll be well on your way to driving more traffic to your blog posts than ever before!
Three Reasons Why You Should Invest in Email Marketing Automation
Looking to make the most of your email list? Then consider email marketing automation!
Here are three game-changing benefits of automated emails:
Time Savings: Everyone has standard emails they send based on specific occurrences. Rather than sending an individual email each time, simply draft the email once, configure your automation, and let the system handle the rest! This works great for thank you’s, follow-ups, review requests, rescheduling, and so on.
Tracking: Email automation software makes tracking and analyzing your campaigns' performance easier. This, in turn, allows you to optimize your emails by seeing what’s performing best and making necessary adjustments to the lesser-performing emails. One small adjustment to a subject line or call-to-action can make all the difference.
Personalization: Tracking actions like link clicks and webpage visits lets you gather the information needed to craft highly personalized messaging. Referencing these actions in messaging like, "We saw you visited our page on SEO, so here are four other great resources to help improve your search engine rankings," is very powerful. With email marketing automation, you can more easily implement this level of personalized messaging.
You can read our blog post here to learn more about email marketing automation and how to choose the right software for you!
Three Ways to Write Better Copy Companies waste $400 billion on lousy writing each year in the US alone! Here are three ways to not be one of them:
Write Confidently: Know what you want and ask for it. Avoid using language like possibly, maybe, hopefully, and just. You’re not "just following up to hopefully schedule a proposal meeting." Instead, you’re "contacting you today with times to schedule your proposal meeting."
Write Directly: Shorten your language and keep things direct. Instead of saying, "If you’re interested in learning more about our services, you can visit our website," say, "Visit our website to learn more about our services." Direct, simple, and easy to understand - that’s what high-converting copy looks like.
Write Negatively: Introduce a negative tone to your writing. It sounds odd, but studies show writing with negative language increases conversion rates. Instead of saying, "Subscribe today for 10% off your next purchase," say, "Don’t pay more than you have to. Save 10% on your next purchase."
Email marketing can be a time-consuming and soul-sucking endeavour. But it doesn’t have to be! With automated email software, you can save hours each week while increasing your engagement, conversion rates, and most importantly, sales. This blog post will help you choose the best email marketing automation tool for your business and show you the many benefits of using such powerful software!
Every year, universities and colleges all over the world face the same problem - at one point or another, every student graduates. Higher education institutions must find ways to continually attract new students to their programs. In this blog post, we’ll outline 5 tips that higher education institutions can use to make their recruitment process a little easier.
Are you tired of spending hours on end working on your marketing campaigns? If so, you're not alone. In this blog post, we'll introduce you to three AI marketing tools and explain how they can help you save hours of work. Read on to learn more!
