Running a blog? Here are two ways to improve your rankings and drive more traffic to your posts!
Combine Posts Discussing Similar Topics: Over time, you may write several posts surrounding the same topic. Rather than have these posts competing against each other, combine them to create one super post. Google prefers this method of presenting content, resulting in more traffic to your website and improved keyword rankings!
Update Your Posts Yearly: Google also loves updated content. Don’t let your posts become stale. Instead, create a schedule, setting reminders for your writers to update a post's content regularly, preferably at least every year.
No costly plug-ins or software here. A bit of human capital, and you’ll be well on your way to driving more traffic to your blog posts than ever before!
Three Higher Ed Marketing Opportunities to Take Advantage Of Like many industries, higher education is being revolutionized by technological advancements and the digital landscape. With such drastic changes, opportunities to get ahead and set yourself apart from competitors are abundant.
Here are three marketing opportunities for your higher ed institution:
Quicken Your Tech Adoption: Large organizations are notorious for slow tech adoption and using outdated systems. Higher education institutions are no different. By adopting new technologies more quickly, you gain a competitive edge, differentiating yourself from the legacy technologies of your competitors. Tuition calculators, interactive campus maps, video testimonials, and modern website UX are all ways to set yourself apart.
Go To Your Students: None of your prospective students are standing by waiting for brochures or pamphlets to arrive at their door. Instead, they’re online, consuming digital content more than any generation before them. The better you understand where your students spend their time online and what type of content they are consuming, the quicker you can get in front of them, and the more you can differentiate yourself from the marketing of your competitors.
Make Your Brand Unforgettable: Generic taglines, routine statistics, and uninspiring copywriting don’t cut it. More than ever, your institution has to compete for attention and fight to remain memorable in the ocean of online content. Instead, base your brand on values rather than attributes, connect with audiences emotionally, and tell stories in a fun and exciting way. Master these three steps, and you’ll be the only school worth remembering.
You can read Foleon’s article to learn more about turning higher ed marketing challenges into opportunities!
Two Factors Driving Higher Education Market Growth
The global higher ed market is projected to grow at a compound annual growth rate of 10.2% between now and 2027, hitting a total market value of $2.367 trillion!
Here are two factors driving the growth:
Shift to Online Learning: COVID-19 forced institutions to shift their focus to online learning. Universities and colleges that have taken the time to properly implement online options have reached far more students at much lower fees than traditional programs. As such, they have seen a considerable surge in demand for these value-based programs. This shift will continue over the next five years, driving growth in the sector.
Competitive Partnerships: Key players in the industry are capitalizing on the market potential by establishing partnerships and collaborations that help to expand their presence. This spurs innovation, in turn helping the sector grow. An excellent example of this is Blackboard partnering with Unizin to develop a more inclusive and data-driven learning ecosystem for Unizin member schools such as Colorado State University, University of Florida, Indiana Unversity, and the University of Michigan.
Email marketing can be a time-consuming and soul-sucking endeavour. But it doesn’t have to be! With automated email software, you can save hours each week while increasing your engagement, conversion rates, and most importantly, sales. This blog post will help you choose the best email marketing automation tool for your business and show you the many benefits of using such powerful software!
Every year, universities and colleges all over the world face the same problem - at one point or another, every student graduates. Higher education institutions must find ways to continually attract new students to their programs. In this blog post, we’ll outline 5 tips that higher education institutions can use to make their recruitment process a little easier.
Are you tired of spending hours on end working on your marketing campaigns? If so, you're not alone. In this blog post, we'll introduce you to three AI marketing tools and explain how they can help you save hours of work. Read on to learn more!
