Landing pages are one of the best ways to convert leads into applicants. Here are three ways to make yours even better!
Simplify Your Copywriting: Using complicated jargon and high-level synonyms detract from the messaging behind your words and may scare prospective students away simply because they don’t understand what you’re saying. So, keep your copy simple.
Use Statistics: You can quickly grab visitors' attention and persuade them to take action by including relevant statistics on your landing page. After all, numbers don't lie. The key is to choose relevant statistics for your offer that will resonate with your target audience.
Use a Featured Testimonial: Word-of-mouth recommendations and online reviews go a long way in solidifying people’s opinions about your school. So, choose your best testimonial and feature it proudly on your page.
It's hard to believe that another year has almost come and gone. As we approach the end of 2022, it's time to start thinking about the coming year and what trends will dominate the digital marketing landscape in 2023.
Here are a few of the top trends to watch out for:
Real-Time Messaging: Real-time messaging allows you to personalize your messaging and shorten your conversion cycle in a way most tools can’t. Find a platform that works for you and implement it into your strategy.
Video-Based Content: Video-based content continues to command the digital marketing landscape. If you haven’t already, now is the time to incorporate video whenever and wherever possible.
Influencer Marketing: Influencer marketing should not be restricted to beauty products or clothes. Schools can lean on successful alumni to help market their programs, showing future students what they can achieve by attending your institution.
Email Marketing: Email marketing continues to be one of the highest-returning forms of digital marketing. It’s cheap, it’s effective, and it utilizes a platform universally used by your prospective students. It’s been around forever and isn’t going anywhere in 2023.
Alumni engagement can be important in attracting prospective students and growing your institution. But how can you get alumni to actually participate? Here are a few strategies to try:
Make It Personal: Instead of mass emails or generic appeals, reach out to alumni individually and explain how their support can make a difference.
Appeal to Their Nostalgia: Host an alumni reunion or create other opportunities for graduates to connect with each other and reminisce about their time at school.
Keep Them Updated: Send news about the school and updates on how their donations are being used. They'll be more likely to stay engaged if they feel like they're part of the community.
Make It Easy to Give: Use online giving platforms and offer multiple giving options so that alumni can support the school in the way that works best for them.
Encourage Mentorship: Encourage alumni to get involved in mentorship programs. By serving as mentors, alumni can help current students navigate the college experience and prepare for their future careers.
With these strategies, you can start to increase alumni engagement and build stronger relationships with your donors.
Email marketing can be a time-consuming and soul-sucking endeavour. But it doesn’t have to be! With automated email software, you can save hours each week while increasing your engagement, conversion rates, and most importantly, sales. This blog post will help you choose the best email marketing automation tool for your business and show you the many benefits of using such powerful software!
Every year, universities and colleges all over the world face the same problem - at one point or another, every student graduates. Higher education institutions must find ways to continually attract new students to their programs. In this blog post, we’ll outline 5 tips that higher education institutions can use to make their recruitment process a little easier.
Are you tired of spending hours on end working on your marketing campaigns? If so, you're not alone. In this blog post, we'll introduce you to three AI marketing tools and explain how they can help you save hours of work. Read on to learn more!
