While not a certainty, there is a high likelihood of a recession starting in 2023. But not to worry, as past recessions have shown us, abundant opportunities exist!
Check this out:
Companies that continue advertising during recessions see 256% higher sales than their counterparts post-recession. Those who do not advertise during economic slumps see a virtually 0% market share increase and a rise in sales of only 18% post-recession.
So, why is this the case? Well:
Recession = less spending on advertising by your competitors. This opens the door to gaining brand awareness, replacing competitors' advertising with yours and becoming top-of-mind amongst newfound customers.
Less spending on advertising = cheaper rates. With less spending, there is less competition for keywords and audiences, allowing you to gain more exposure for less.
Thus, the conclusion is clear: if you have the money to do so, a recession is perhaps the best time to invest in digital marketing. Competition is less, costs are lower, and the long-term benefits are undeniable!
Want to bounce some ideas off our digital marketing experts? Book a free consultation here!
How to Write Better Meta Descriptions
Meta descriptions, the text under a page title in Google, play a big role in searchers clicking on your page. Here are some ways to improve yours, so even more people visit your website!
Try to hit the sweet spot of writing a meta description that is 119 to 135 characters long. This has been found to increase click-through rates by 3.4%.
Try to use power words like effortless, genius, or unforgettable. Using power words can increase your click-through rates by 2.18%.
Try incorporating emotion by using words like mistakes, love, or fascinating. Incorporating some sort of emotion into your meta description can increase click-through rates by 2-3%.
And there you have it, three simple ways to improve your meta descriptions and get more people to click on your pages!
These are examples of what you should do, but if you want a few pointers on what not to do, you can check out Neil Patel's video here!
Three Video Tools You Should Use in 2023
Video has been and will continue to be a dominating force in digital marketing. Here are three video tools that will bring your digital marketing to the next level in 2023!
Vocal Video: Everyone knows how powerful testimonials are. But what if you took your traditional written testimonial and transformed it into a video? Well, that’s exactly what this tool does. Vocal Video lets you send a simple link to your customers, which, once opened, allows them to record themselves and provide you with a video testimonial! It works on any device and doesn’t require any software installation. Once received, all you have to do is edit the video, get everything looking the way you want, and boom, it’s ready to be added to your website, your ads, and anywhere else you’d like!
Biteable: Biteable offers a simple and collaborative way for your business to create videos that drive action. There are hundreds of templates to choose from, endless animations, stock videos and photos, and royalty-free music. You can do everything from creating an ad for your latest product launch to a quarterly review video ready to share with the entire company. It’s simple, intuitive, and a great way to start incorporating video into your marketing strategy.
Vimeo Interactive: Vimeo recently launched its interactive video features. With it comes a whole host of new features, allowing you to do everything from adding interactive in-video touchpoints that redirect to product pages to a chose-your-own-adventure type experience with branching options directing to different videos depending on what the viewer chooses. It looks extremely powerful and a great opportunity for already powerful videos to become even stronger.
These are just a few of our favourite video tools. Be sure to look around and see what’s out there - you’d be surprised how many companies provide exactly what you’re looking for!
Email marketing can be a time-consuming and soul-sucking endeavour. But it doesn’t have to be! With automated email software, you can save hours each week while increasing your engagement, conversion rates, and most importantly, sales. This blog post will help you choose the best email marketing automation tool for your business and show you the many benefits of using such powerful software!
Every year, universities and colleges all over the world face the same problem - at one point or another, every student graduates. Higher education institutions must find ways to continually attract new students to their programs. In this blog post, we’ll outline 5 tips that higher education institutions can use to make their recruitment process a little easier.
Are you tired of spending hours on end working on your marketing campaigns? If so, you're not alone. In this blog post, we'll introduce you to three AI marketing tools and explain how they can help you save hours of work. Read on to learn more!
