Developing a Successful Content Strategy for Your School’s Website
Where is the first place a student looks to find new information about a higher education institution? Your website!
Whether prospective students are already familiar with your school and its programs or just discovering what your institution offers, your website will become their go-to source for information. It also may weigh heavily into a student’s decision to apply to your program.
Here are some ways you can make your website stand out:
Have a News Page: For both current and future students, having an up-to-date news page on your school’s website will make it easier to find the information they’re looking for (no one wants to go searching through a website for 20 minutes to find the date of an event).
Make Important Information Easily Accessible: Prospective students have A LOT of questions. As they explore your page, they’ll want to be able to find answers efficiently. Make sure your website provides prospective students with the means to find those answers, whether that be through informational videos, FAQ pages, chatbots, or neatly organized web pages that help students easily navigate to the information they need.
Make Your Website Pop: It won’t matter what you post on your website if you don’t make it stand out! Most students will make a decision about your institution based on what your website looks like. Choose bright colours, post videos and graphics, and use fonts that are easy to read so that your future students are excited to navigate through your website.
To learn more about catering to undergraduate students, check out our blog post on lead generation for higher education!
Noetic Knows: Best Social Media Platforms for Higher Education Marketing
Ready to invest heavily in your social media marketing? Here are the best platforms for higher education!
Instagram: With 31% of its users being 18-24, and an active user base of 2 billion people, Instagram is an effective (and easy!) place to build a higher education marketing campaign.
TikTok: The average TikTok user spends around 89 minutes a day using the platform… that’s a lot of time that could potentially be utilized for marketing your institution! It also helps that the largest portion of TikTok’s demographic is between the ages of 10-19.
YouTube: Younger generations love video content! With more than 2 billion users, YouTube’s versatility allows your marketing campaigns to reach wider audiences.
Looking for help with your social media marketing campaigns? Click here to see how Noetic Marketer can help you maximize your marketing strategy!
Tips For Targeting High School Students In Your Marketing Efforts
It’s November - which means we’re halfway through application season! With most university and college applications being due in mid-to-late January, we only have a few more months to grab high school students’ attention and tell them why your school is the best option.
Here are some tips for targeting high school students in your marketing efforts:
Social Media, Social Media, Social Media: We don’t think we can stress enough the importance of social media presence! When marketing to high school students, your institution needs to focus on building a presence on social media that is relatable and relevant. This means joining new platforms, adapting to changing trends, and responding to comments and questions on your pages!
Consider Their Families: Parents play a huge role in their children’s decisions, so make sure to include information in your marketing campaigns that they’d be interested in too, like tuition reductions, scholarship opportunities, and future job prospects.
Showcase Opportunities: To stand out from the rest, you need to ensure that your school’s unique offerings are at the forefront of your marketing efforts. If your institution has exchange programs, unique clubs, scholarship opportunities, excellent meal options on campus or any other differentiating factors, lead with them in your marketing materials. Make sure your ads are memorable, eye-catching, and create buzz about your institution.
Email marketing can be a time-consuming and soul-sucking endeavour. But it doesn’t have to be! With automated email software, you can save hours each week while increasing your engagement, conversion rates, and most importantly, sales. This blog post will help you choose the best email marketing automation tool for your business and show you the many benefits of using such powerful software!
Every year, universities and colleges all over the world face the same problem - at one point or another, every student graduates. Higher education institutions must find ways to continually attract new students to their programs. In this blog post, we’ll outline 5 tips that higher education institutions can use to make their recruitment process a little easier.
Are you tired of spending hours on end working on your marketing campaigns? If so, you're not alone. In this blog post, we'll introduce you to three AI marketing tools and explain how they can help you save hours of work. Read on to learn more!
