Web page speed is one of Google's most important ranking factors. The faster your page loads, the more likely it is to rank higher in the search results. Not only that, but a fast page provides a good user experience, keeping your website visitors happy and more likely to convert!
Here's a quick process you can use to improve your page speed!
While the opportunities will be specific to each page, here are some website-wide changes you can make to help speed things up!
Compress your images (you can use plugins or websites like Free Convert)
Serve your images in WebP format (you can use plugins or tools like Photoshop)
Lazy load your images (look in settings or use a plugin like WP Rocket for WordPress)
Enable website caching (WP Rocket works great for this as well)
Minify Javascript and CSS files (WP Rocket can also handle this)
If you're still feeling overwhelmed by these options, then scheduling a free consultation with an agency like ours may be best! We have SEO specialists on staff that can help you quickly assess and fix your website issues.
Where to Focus Your Digital Marketing Spend in 2023
A new year is almost here, which means it's time to plan your 2023 digital marketing budget.
Here are the highest-returning digital marketing strategies and some pros and cons to help you decide where to spend your hard-earned dollars!
1. Email marketing - 3,600% ROI
Pros: most profitable, easy-to-implement, familiar to a wide demographic
Cons: need to consistently generate new and fresh content, lots of trial and error
2. SEO - 2,200% ROI
Pros: great return, minimal work required once integrated, unlimited opportunities
Cons: can be complicated, no clear path to success, volatile at times
3. Pay-per-click - 200% ROI
Pros: target who you want, access various platforms, gain great consumer insights
Cons: lots of upfront investment (ad spend), can be complicated, constant monitoring
4. Paid social media - 95% ROI
Pros: extremely versatile, lots of creative opportunities, great for visual products/services
Cons: very saturated, constantly evolving, not the highest converting
And remember, ensure you have a well-structured digital strategy before spending money on any of these channels. This will increase your chances of success and help reduce missed opportunities and inefficiencies in your marketing!
Three Easy Ways to Generate Content Ideas
Content is king. From web pages to sales pitches, relevant, helpful, and engaging content drives success. Here are some easy ways to generate fresh content ideas for years to come!
Answer the Public - Providing insightful answers to your customers' most commonly asked questions is a near-surefire way to increase conversions. Answer the public allows you to enter a brand, product, or topic and receive the web's most asked questions, all broken down in extreme detail. From there, you can choose the questions you have the most authority on and proceed with your content marketing strategy!
Keywords Everywhere - Keywords Everywhere is a browser plugin for Chrome and Firefox that shows you keyword information whenever you search for something in your browser. For example, suppose you're a roofing contractor. In that case, you could search "roofing contractor" in your search bar, and Keywords Everywhere will show you the keyword difficulty, search interest, and other related keywords. It is a speedy and easy way to quickly learn what people are searching for and whether it's worth pursuing with your content.
Jasper.ai - If you've been a long-time subscriber to our newsletter, then you know how much we love Jasper and the power of AI content generation. One often overlooked use of AI writing tools is the ability to generate content ideas! Simple prompts like "write 10 blog ideas for a plumbing company" or "list 15 blog post titles for a commercial law firm" are great ways to generate ideas and help encourage the creative process of writing content!
So your company is in the construction industry, and you want to succeed. You know that digital marketing can be helpful, but how exactly should you go about marketing your business? This blog will tackle precisely that as we explore our top 10 digital marketing tips to help your construction company succeed in 2023.
In this blog, we break down the three upcoming strategies in marketing for higher education this year that will not only boost enrollment but also reshape how your audience connects with your values.
Email marketing can be a time-consuming and soul-sucking endeavour. But it doesn’t have to be! With automated email software, you can save hours each week while increasing your engagement, conversion rates, and most importantly, sales. This blog post will help you choose the best email marketing automation tool for your business and show you the many benefits of using such powerful software!
