There’s only one way to describe content marketing in 2023: short-form vertical videos.
Whether TikTok, Instagram Reels, or YouTube Shorts, 2022 proved short-form video content is here to stay and should be the centre of your content marketing strategy moving into 2023.
Here are a few tips to help your video content succeed in 2023:
Post Daily
Visibility is key; the more you post, the more people will see your content. According to Hootsuite, daily posting will grow followers 4x faster than posting weekly!
Create Your Videos in Batches
Posting once a day may not sound like a lot, but trust us, it is! Everyone is busy, and setting aside 30-60 minutes daily to film, edit, and post a video quickly adds up. Instead, set aside a few hours once a week to create all of your content, and then use social media software like Later or Hootsuite to schedule everything for the upcoming week.
Keep Things Fresh
Consistently monitor how your content is performing and what trends are currently taking hold. Then, plan your upcoming content around this, ensuring your videos remain engaging and relevant. It’s a fine balance between maintaining your brand identity and following trends, but when executed successfully, the results are unbeatable.
Content marketing is one of our favourite aspects of digital marketing! You can book a free consultation if you’d like to discuss your 2023 strategy with one of our experts!
How to Grow Your Email List with Interactive Lead Magnets
With an ROI of 42x, email marketing continues to be the highest-returning digital marketing strategy. As such, growing your email list should be at the top of your priority list, but what’s the best way of doing that?
Well, one way is through interactive lead magnets! Here are two of our favourites:
Quizzes
Implementing quizzes on your website is a great way to engage leads and gather email addresses. Some examples include a quiz to see if someone qualifies for your service or a quiz to see what service best matches your lead’s needs. Ask them to provide their email address at the end to get their results; voila, you’ve gathered a valuable email and pre-screened your lead before ever even talking with them!
Timed Challenges
Timed challenges are another highly effective way of gathering emails. An example for a company like ours would be "Learn the Basics of SEO in 5 Days." The lead would then provide their email address, and for each of the next 5 days, we would send an automated email containing that day’s learning activity. This works very well for any niche or service-based company where leads may be capable of doing basic things but would rely on your company for more complicated tasks.
You can check out Wes McDowell’s video to learn more about these strategies and other great digital marketing tips for 2023.
Three Tips for Writing Better Blog Posts in 2023
Whether large or small, blog posts should play some role in your marketing strategy. Not only do they drive leads to your website, but when targeted properly, they can attain impressive conversion rates.
Here are three tips that take into consideration Google’s latest updates to ensure you’re writing the best blog posts possible in 2023.
Analyze the Top 5 Search Results for Your Query
The top five results for any search are there for a reason - Google’s algorithm likes them. Don’t try to reinvent the wheel. Instead, analyze the top five results, and assesses how long they are, what headings are used, and what you like best from each. Take this information and write one ultimate post that combines the best of the five you looked at. This is a great way to rank quickly and ensure your content is on the right track.
Answer the Question Quickly
How quickly your post answers the searcher's question is becoming increasingly important in 2023. Rather than maximizing the reader's time spent on the page, focus on answering their question as best as possible in the shortest amount of time. Google likes this, increasing your chances of ranking highly and getting featured snippets.
Focus on Topical Authority
Targeting a broad range of topics isn’t going to work in 2023. There’s simply too much content being generated to rank for a random assortment of keywords. Instead, you need to focus on your expertise, writing very specific blog posts that centre around one topic. For us, a digital marketing agency that enjoys working with professional service companies, this would include blogs like "How to Market Your Law Firm in 2023" or "Why Law Firms Should Invest in SEO." Do this enough, and Google will value your blog posts highly, seeing you as an expert on the topic and one worth promoting to its searchers.
Struggling with writer's block? Read our post, "Copywriting: Finding Your Big Idea" to come up with some fresh ideas for your blog posts!
Everyone knows the best place to market higher education is online. Social media campaigns, engaging landing pages, and interactive websites give any university or college a leg up when it comes to attracting and keeping the attention of prospective students. That’s why we’ve curated a list of some of our favourite digital marketing tools to help your higher ed institution push its digital marketing efforts to new heights in 2023!
So your company is in the construction industry, and you want to succeed. You know that digital marketing can be helpful, but how exactly should you go about marketing your business? This blog will tackle precisely that as we explore our top 10 digital marketing tips to help your construction company succeed in 2023.
In this blog, we break down the three upcoming strategies in marketing for higher education this year that will not only boost enrollment but also reshape how your audience connects with your values.
