✨ Your Dose of Noetic Newsletter is Here!

Application season is coming to a close for many universities and colleges worldwide!

You’ve done a great job marketing your programs to students and getting their attention - the number of applications you have to review is proof enough! However, a higher education marketing team’s job is never done!

Now that you’ve gotten the applications in, it’s time to focus on attracting those acceptances. How do you get prospective students to choose your institution? What makes your school more enticing than the other schools that have sent them acceptance letters?

Noetic Marketer is here to help!

For this month’s Higher Education Dose of Noetic, we thought it would be fitting to talk about ways you can bolster your institution’s online presence and hopefully entice students to click that "I accept" button.

Social Media Marketing For Higher Education

As we all know, social media is powerful in today’s world. Students go to social media to talk to their friends, get updates about the people in their lives, and even find their news. That’s why your social media accounts need to be:

Active - Most social media users will not actively seek out your account. The best way for your school to be found is by posting consistently on your social media platforms - that way, the algorithm will bring you to prospective students’ "For You" pages, and all you’ll have to do is post!

Attractive - A social media post should be engaging and eye-catching! Use bright but complementary colours and illustrations that match the tone of your messaging and show your audience what your school is all about!

Accessible - Always include captions in video posts or a description of the picture in the caption! That way, your posts are inclusive of all possible students.

But it’s not just about how often you post or what those posts look like; it’s also about what you post.

While we could talk about the best statistics to showcase or what time of day you should update your Twitter status, the reality is students are looking for relatability and accessibility. If you focus too much on making your school look good from a numbers standpoint, you won’t reach your entire potential audience simply because some students want to be shown that they won’t be a number at your institution.

There are many great ways to get students’ attention while being relatable. Three of our favourites are:

Do a Giveaway - What better way to get prospective students into your school’s spirit than to get them into your school’s merch! Sweaters, mugs, notebooks, t-shirts - you can raffle off any of these items on your social media pages to get students excited about being a part of your school.

Host Live Q&A Sessions - Get. Students. Involved! Hosting live Q&A sessions through your school’s Instagram or TikTok allows you to answer questions on a public platform that lets prospective students interact with you. That way, they can ask the questions they feel are most important to them without waiting for a reply to an email or an in-person information session.

Make Jokes - Don’t be so serious! Yes, you want your school to look professional and crisp - but that’s what your website is for. Social media is a place to show off your personality, so make some jokes! Show students that your institution creates an environment where they can thrive academically, emotionally, and socially.

Need help with your social media strategy? No worries! Check out our social media management services for more information!

Email Marketing For Higher Education

Email is one of the easiest ways to remind prospective students about your institution! Two of our top tips for higher education email marketing include:

It’s All In The Subject Line - Chances are, if your subject line doesn’t catch a reader’s attention, they won’t open the email. Use emojis, bold letters, capitals, and anything else you think will make your email stand out - you want your email’s subject line to make students click!

Include Pictures and Videos Wherever Possible - No one wants to scroll through an email entirely made up of long paragraphs. Give prospective students pictures of your campus or video testimonials from your currently enrolled students. Show them what it’s like to be a part of your institution. This will attract more clicks and more acceptances!

Automated email software is one of the best ways to ensure your email marketing is consistent and effective. You can learn more about choosing the right software for your institution by reading our post, "Automated Email Software: How to Choose the Best Email Marketing Automation Tool."

Best Tools for Higher Education Marketing

In one of our latest blog posts, we tell you about our favourite higher education marketing tools. These tools make it easier for you to keep up with your school’s online presence, as they streamline your content creation and optimization processes. Here’s a sneak peek at some of our top choices!

Asana - "A project management tool that allows teams to keep track of projects, deadlines, and progress. Asana is easy to learn and use, so you won’t have to spend much time teaching your team the tool itself."

Jasper - "Jasper writes everything from blog posts to social media biographies to ad copy. It can also help you develop catchy headlines, email subject lines, and more."

Surfer SEO - "Surfer SEO uses its AI software to analyze the best SEO strategies based on your preferred keywords and then gives you step-by-step instructions on how to approach your writing."

You can see the rest of our favourite tools and read more about the above in our blog post, "Best Digital Marketing Tools for Higher Education in 2023."

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