Making sure your business reaches the right audience is vital to its success. As companies and their products become more diverse, it's important to remember that each potential consumer may have different needs and desires.
That's why segmenting your audience is so important — after all, having a detailed picture of who you're marketing to will help you create targeted messages that speak to them and convert at a much higher rate.
80% of audiences do business with brands that personalize their experience.
So, how do you go about segmenting your audience? Here are some basic steps!
Build a Buyer Persona - By creating and refining a detailed buyer persona, you can gain invaluable insights into your ideal customer and their needs and preferences. Do this on an annual basis to ensure your segmentation remains up-to-date.
Implement Targeted Campaigns - Once you understand your customers' needs and preferences, you need to create targeted campaigns that speak to each of them. Focus on telling unique and memorable stories that directly address the pain points your product or service is removing.
Review & Optimize - Continually asses your campaigns to see what assets perform best. If you have specific ads, emails, or landing pages performing far better than the others, ask yourself why. Once you have a good understanding of the reason, make appropriate adjustments to underperforming campaigns. Repeat this process in perpetuity to ensure consistent improvements in your marketing efforts!
Commit to following these few steps, and you'll be well on your way to increasing your marketing ROI and converting a record number of leads!
How to Use Influencer Marketing
Regardless of your industry, mastering influencer marketing can be key to your company's growth in 2023. Influencers possess the power to reach many potential customers, so leveraging their impact through strategic partnerships is an invaluable asset.
To effectively connect with influencers, research those within your industry and analyze their content. Ask yourself questions like:
What content do they create most (photos, videos, text)?
What platforms are they most prominent on?
How engaged is their audience?
Who represents their average audience?
Where is their average audience located?
Do their values align with our company's values?
You want to ensure you are choosing an influencer connecting with your ideal audience, whether that's based on age, location, gender, values, or other factors.
Once you've narrowed down who could be potential partners, create relationships with these influencers by providing them with value—such as discounts on products or exclusive content—so that you can build trust over time and form mutually beneficial collaborations.
With the proper planning and effort, mastering influencer marketing can be a great way to create partnerships that benefit both parties in 2023 and beyond!
Two Tools to Improve Your Graphic Design Process
With the ever-evolving technological developments of graphic design, ensuring your company's visuals are up-to-date and modern is no small task. Fortunately, there are many powerful tools that can help make the design processes fast, efficient, and high-quality.
Here are two of our favourite tools to help your graphic design materials remain current and effective in 2023.
Attention Insight - Attention Insight is an AI-powered platform that produces eye-tracking heatmaps that are 90-96% accurate. Before launching your asset, whether an ad, webpage, or brochure, you can run it through Attention Insight to see what parts of your design will attract the most attention. If the results don't align with your call-to-action or the most important information, then you know your design won't be as effective as you'd hoped. Based on this information, you can redesign your asset, running it through Attention Insight until the attention heatmaps align with the design's critical information.
Hotjar - Hotjar is a tool that allows you to visualize and measure how users interact with your website by creating visual heatmaps and providing screen recordings that show where users have scrolled, what buttons they have clicked, and what content was ignored. Access to this information provides invaluable insights into what is and isn't working on your website, allowing you to make appropriate adjustments that realign the user experience with your page's goal.
These are just two tools that can bring immense value to your business. Whether you're looking for a solution to graphic design challenges or something else, there's a good chance a tool exists to solve your problem. So, do your research and try things out - you'll be amazed at how much time and effort a few well-designed tools and software can save your business!
Everyone knows the best place to market higher education is online. Social media campaigns, engaging landing pages, and interactive websites give any university or college a leg up when it comes to attracting and keeping the attention of prospective students. That’s why we’ve curated a list of some of our favourite digital marketing tools to help your higher ed institution push its digital marketing efforts to new heights in 2023!
So your company is in the construction industry, and you want to succeed. You know that digital marketing can be helpful, but how exactly should you go about marketing your business? This blog will tackle precisely that as we explore our top 10 digital marketing tips to help your construction company succeed in 2023.
In this blog, we break down the three upcoming strategies in marketing for higher education this year that will not only boost enrollment but also reshape how your audience connects with your values.
