How to Catch a Customer's Attention How do you catch a customer's attention in this age of TikTok and constant scrolling?
The answer is quite simple - make videos too!
The best way to get your message across to potential customers is to give them the type of content they're already consuming. They'll be more likely to stop on your ad or continue to scroll through your profile if the content they see aligns with their current interests.
Here are some of our tips for making your video content stand out on a potential customer's For You page:
Your most important message should always come within the first 30 seconds of your video! People pay more attention to the start of a video and are more likely to scroll away if they feel your content doesn't reach the point right away. According to the HubSpot State of Marketing Report, "events placed at the beginning of videos perform the best, with a conversion rate of 12.7%."
Make sure to post videos on a variety of platforms! While TikTok is the obvious choice to post your videos on, remember that Facebook, Instagram, Twitter, and YouTube garner a lot of traffic as well, so make sure to post everywhere you can!
How Businesses Can Avoid Social Media Burnout
As Andres, the co-founder and managing partner of Noetic Marketer, wrote in a recent blog post for Entrepreneur.com, "internet users spend an average of 147 minutes — nearly two and a half hours — per day on social media." This highlights the importance of establishing a social media presence for your business.
However, keeping up with the demand for online content can be exhausting. Businesses have so many things on their plates, and spending hours online going through posts or updating Twitter statuses can be an extra hassle you don't need!
Andres' blog post gives us some great tips on how to avoid social media burnout, including…
Limiting the number of social networks we're on
Learning to repurpose content
And more!
Head over to Entrepreneur.com to read Andres' full blog post. Or, if you want tips directly from the source, book a free consultation with Noetic Marketer today!
Your Monthly Dose of Marketing Stats
Did you know?
One billion hours of videos are watched on YouTube every day (VisitorQueue)
33% of Gen Z have bought a product based on an influencer's recommendation in the past three months, and 28% have bought through an in-app shop (HubSpot)
You're most likely to find TikTok users on Facebook (84.6% overlap), Instagram (83.9% overlap), and YouTube (80.5% overlap) (Hootsuite)
How to Keep In Touch with Your Customers
Looking for an easy way to keep in touch with your customers and clients? Start an email drip campaign!
An email drip campaign "is a series of automated emails sent to your contacts that perform a specific action. With a drip campaign, you can schedule the number of emails and the rate at which to send them. You can also personalize these drip marketing campaigns on a large scale based on the action you want the receiver to take."
Drip campaigns are a vital part of the customer conversion process; sometimes, a few emails is all it takes for a casual browser to become a frequent customer. For detailed steps on how to start your next email drip campaign, check out our blog post!
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