How To Make Students Stop On Your Ads Putting ads out is a great way to get your institution noticed! More and more social media platforms are inserting paid ads seamlessly into users’ feeds, and because of this, visibility is becoming less of a problem.
However, just because a student sees your advertisement as they’re scrolling through memes or updates on the latest celebrity drama doesn’t mean they will stop on your advertisements. You have to grab the student’s attention fairly quickly, as all it takes is a quick swipe, and they’re onto the next post.
To help you create social media ads that will catch the eye, here are Noetic Marketer’s 3 Bs of social media marketing!
When creating ads, focus on the following:
Big: This doesn’t mean your post needs to be the longest on their feed (quite the opposite, actually, as we’ll talk about in our second point). Your value proposition should be in the biggest, boldest font on the page! A prospective student should immediately understand what your ad is telling them, so highlight your biggest message by putting it in the most visible lettering.
Brief: The longer the ad, the easier it is to lose a student’s attention. Many students associate reading with work, so their interest level will drop quickly if your ad feels like an essay. Keep your ad text and accompanying captions to a few sentences, especially on platforms like Instagram or Facebook. For TikTok or Reels, keep the caption even shorter - often, people do not look at the captions on these platforms.
Bright:Students will keep scrolling if your content blends in with the rest of their feeds. You must give them a reason to stop and look at your offer. So, make your ads pop!Use bright colours to make your ads noticeable and convince users to take a second look.
Looking for more ad advice? Noetic Marketer is happy to help! You can check out our full range of services or book a free consultation!
How to Make Your Higher Education Institution More Appealing to Prospective Students
As Andres, co-founder and managing partner of Noetic Marketer, tells us in his blog post for Entrepreneur.com, “Since peaking in 2010, college enrollment has steadily declined each year.
The period between spring 2020 and spring 2022 saw some of the sharpest declines yet, with a 7% decline in enrollment — a loss of roughly 1.3 million students.”
Financial losses from lower enrollment can be tough to navigate. Fortunately, there are plenty of ways to make your institution stand out.
Take a look at Andres’ full blog post to see how you can attract more prospective students to your institution.
Why is SEO So Important For Higher Education Marketing?
One of the most important things a school can do is actively monitor their website and perform search engine optimization (SEO). SEO is a term thrown around a lot, but it’s essential to understand why it matters. Do keywords and meta descriptions actually impact a webpage’s visibility?
Absolutely!
As we’ve written on our “SEO for Higher Education” page, “Having your school appear number one on a Google search is vital when attracting high-quality leads to your school. When your website appears at the top of a Google search, your institution will be visible to prospective students who were not intentionally looking for your school. Most people only view the first page of Google results, and unlike paid search ads, you can’t pay search engines to get higher organic search rankings. You need an SEO expert to do the work, increasing organic traffic to your school’s website and driving more applications.”
So, what can you do to start improving your SEO today?
A few quick tips we have are:
Do some keyword research! What words make the most sense to target for your institution’s brand? What words are prospective students using in their queries?
Use a tool like Surfer to determine whether your copy best targets your primary keyword.
Book a free consultation with Noetic Marketer today for the most thorough SEO audit and strategy development! We’ll analyze your competitors, look at your current strategy, and develop the most comprehensive plan to optimize your search engine rankings.
Everyone knows the best place to market higher education is online. Social media campaigns, engaging landing pages, and interactive websites give any university or college a leg up when it comes to attracting and keeping the attention of prospective students. That’s why we’ve curated a list of some of our favourite digital marketing tools to help your higher ed institution push its digital marketing efforts to new heights in 2023!
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