How Skinny Wimp Moving Earned $16,800 from 100 Thank You Cards
Max Mehr used to run the Phoenix branch of Skinny Wimp Moving, a moving and junk removal company in the United States. He wanted to increase sales from client referrals, so he conducted a little experiment. He got a list together with 100 previous clients and sent each of them a package that included the following:
Thank you card
Handwritten letter
Lottery ticket
5 business cards
The result?
After a month, Skinny Wimp Moving:
Booked $16,800 in moves
Increased sales by 32%
Best of all, Max only spent $700 to put this all together!
How can you learn from this?
Personalize your approach: Handwritten letters and thank you cards show your clients that you genuinely appreciate their business. This personalized touch makes your clients feel valued, leading to increased loyalty and more referrals.
Offer incentives: Including a lottery ticket was a creative way to create excitement and anticipation. You can experiment with various incentives, such as discount coupons or free trials, to encourage clients to refer others to your business.
Make it easy for clients to refer: By providing business cards, Max made it simple for clients to share his company’s information with others. Consider ways to make it easy for your clients to refer your business, such as shareable social media posts or referral codes.
Max did this manually, but there is a way to streamline this process using Thanks.io, an online platform where you can digitally send postcards, letters and gift cards. This strategy is a perfect way to turn your customers or clients into raving fans that sell your service or product for you.
Check out Max’s YouTube video to watch his whole process.
ChatGPT Prompts for Facebook & Google Ads
ChatGPT is a powerful language tool created by OpenAI that can help you craft marketing copy for your business. And while the tool is free to use, there are some best practices and things you need to know to ensure you get the best results possible.
Today, we’ll teach you two ChatGPT prompts to help you write your Facebook and Google Ads copy:
#1. ChatGPT Prompt for Google Ad/Facebook Ad Headlines
Prompt: Write [#] Google ad headlines from [Website URL or reference page URL]. If we use Amazon as an example, it will look like this:
#2. ChatGPT Prompt for Google Ad/Facebook Ad Description
Prompt: Write [#[ Google ads description for [Website URL or reference page URL]. Using Amazon again, this is the output:
As you can see, ChatGPT can be a powerful writing assistant for you if you know how to use it.
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The average local small business puts 5-10% of its revenue toward its digital marketing budget.
As you can see, social media is a gold mine for small businesses and continues to be one of the best ways to create an engaging and memorable customer experience. Need help with your social media strategy? Schedule a free consultation with one of our experts!
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