✨ , Your Dose of Noetic Newsletter is Here!

They use their students to create relatable ads that are student-focused, vibrant and direct. Check out this example, taken from here.

As you can see, Augusta promotes a community with three students taking selfies together. In today’s digital world, nothing is more relatable than that!

Creating a strong and consistent marketing and advertising strategy like this will attract prospective students and make them feel more comfortable engaging with your content and enrolling at your school.

If you’re looking for similar strategies to help boost your enrollment, check out our 3 Higher Ed Marketing Strategies for 2023.

Your Monthly Dose of Higher Ed Marketing Trends

Here are some of the key takeaways from Vital’s Top 16 College Marketing Trends for 2023:

PPC and SEO are best used together. If you’re conducting them separately, you’re getting a fraction of your potential ROI by only addressing the bottom-of-the-funnel people who are ready to enroll.

Performance Max PPC campaigns can enhance your digital marketing strategy. This platform creates ads using assets you provide and serves them to new audiences that are similar to your existing audiences to maximize conversions.

Chatbots are quickly gaining traction for universities. As a student compares five different colleges, quick answers to their questions could be the difference between making it to their shortlist or not.

Higher education marketing trends are changing so quickly that it can be tough to keep up. As student debt continues to rise and the changing attitudes toward the value of higher education come into question, it’s more important than ever to communicate the tangible value of your institution.

Need help navigating the increasingly complex world of higher education marketing? Schedule a free consultation with one of our experts!

Best Digital Marketing Tools for Higher Education in 2023

Everyone knows the best place to market higher education is online. Social media campaigns, engaging landing pages, and interactive websites give any university or college a leg up when it comes to attracting and keeping the attention of prospective students. That’s why we’ve curated a list of some of our favourite digital marketing tools to help your higher ed institution push its digital marketing efforts to new heights in 2023!

Marketing for Construction Companies: 10 Digital Marketing Tips to Help Your Construction Company Succeed in 2023

So your company is in the construction industry, and you want to succeed. You know that digital marketing can be helpful, but how exactly should you go about marketing your business? This blog will tackle precisely that as we explore our top 10 digital marketing tips to help your construction company succeed in 2023.

3 Higher Ed Marketing Strategies That Will Boost Your Enrollment in 2023

In this blog, we break down the three upcoming strategies in marketing for higher education this year that will not only boost enrollment but also reshape how your audience connects with your values.