Harry Dry from Marketing Examples has sent over 1 million emails and has a 49.89% open rate.
Here are some of his tips:
Ask subscribers to "add to address book": This strategy prevents emails from entering the spam or junk folders. If a recipient adds you to their address book, it signals to the email provider that your emails are wanted, increasing the chances they land in the primary inbox.
Ask for a reply to your welcome email: This increases engagement and makes your subscribers feel more connected to you. It also signals to email providers that your emails are legitimate and of interest to the recipient, which can improve deliverability.
Send as a real person. Add pic to sender address: Personalizing the sender detail helps make your emails feel less like mass communication and more like a personal email. This can make recipients more inclined to open them. A picture can add an extra level of personalization.
Ask cold subscribers if they'd like to stay: Regularly cleaning your list keeps it full of people who are genuinely interested in your content. Asking disengaged subscribers if they want to stay gives them an easy out and helps preserve your sender reputation.
Write emails people want to open: This is perhaps the most important tip. No matter how optimized your email practices are, people won't open your emails if your content isn't interesting, valuable, or engaging. Understand your audience's needs and interests and create content that speaks to those.
Turn Imagination into Reality with Canva Text to Image
Design used to be hard, but today more than 100 million people use Canva each month to create designs without being graphic designers. Even better, Canva has made creating designs easier with its Text to Image feature. Now, you can turn your imagination into reality by simply typing what you want to be designed and letting Canva AI do the rest.
But with every AI software, you need to follow some best practices to get the best results. Here are a few things you should know according to Design with Canva's Canva Text to Image: The Ultimate Prompt Guide:
Did you know incorporating videos on your landing pages can increase conversion rates by 34%? Videos allow prospects to experience your message with little effort beyond an initial click. It also allows you to convey ideas that images, copy, and animation cannot.
The main advantage is that you can increase your conversions without increasing your paid ads budget. Here are some examples of videos you can include on your landing pages:
Explainer Videos: These are usually short animated videos that explain your product or service in a simplified way. They're great for helping potential customers understand what you're offering, how it works, and why it's beneficial.
Demonstration Videos: A demo video showing your product in action can be highly effective if you sell a physical product or software. Demonstration helps the customer visualize using the product themselves, making them more likely to convert.
Testimonial Videos: Videos featuring real customers talking about their positive experiences with your product or service can be very persuasive. They provide social proof, which can be a powerful motivator for conversions.
From leveraging the power of social media to university partnerships, we’ll discuss actionable steps you can take to increase your global reach and appeal to students from various cultural backgrounds. Dive into these eleven valuable strategies and discover how you can make your institution stand out to prospective international students!
Since peaking in 2010, college enrollment has steadily declined. For many institutions, such decreases in enrollment can be financially devastating. Today, few things are more crucial to your institution's lasting strength than its ability to become more appealing to prospective students. Here are a few tips to get you started.
In higher education, few things can cause more significant headaches for administrators than student admissions. Here are four essential tips higher education institutions can use to create a more streamlined and less stressful admissions process.
