Leverage the Steady Rise of Adult Students in Higher Education
Over the past decade, adult college enrollment has seen a noticeable increase. This trend traces back to the economic crisis of 2008. Many people recognized the need for additional education during this challenging period to enhance their job prospects. Still, despite the economic recovery since that time, the growth of adult students in higher education programs has continued to rise.
According to the Lumina Foundation, 38% of today's undergraduate students are older than 25, and 40% attend school part-time.
As such, you must develop marketing strategies that appeal to the needs of adult learners if you want to take advantage of this growing demographic. Focusing on career advancement, personal fulfillment, and increased earning potential is a great place to start.
Generate Higher Education Photos with Canva Text to Image
Design used to be hard, but today more than 100 million people use Canva each month to create designs without being graphic designers. Even better, Canva has made creating designs easier with its Text to Image feature. Now, you can turn your imagination into reality by simply typing what you want to be designed and letting Canva AI do the rest.
But with every AI software, you need to follow some best practices to get the best results. Here are a few things you should know according to Design with Canva's Canva Text to Image: The Ultimate Prompt Guide:
Note: Using AI images for commercial uses is not recommended, but you can incorporate them into your content and social media efforts.
Marketers say that original images performed 40% better than stock photos in their blog posts, so using pictures like this within your content creation process is highly recommended.
Create Higher Education Marketing Videos for Your Institution
Video content for higher education is becoming an increasingly effective marketing strategy. HubSpot found that 96% of people watch a video to learn more about a product or service, which is the factor that sways 89% of them to make a purchase.
Integrating videos into your marketing strategy lets you tell your institution's story, offering a more immersive and authentic glimpse into your campus, student life, academic programs, and overall experience.
Here are some examples of higher education marketing videos you can create for your institution:
Virtually Reality Tours: Provide immersive virtual reality campus tours, allowing prospective students to see your campus and explore the facilities from the comfort of their homes.
Campus Culture and Traditions: Showcase your institution's campus culture and unique traditions, giving prospective students a sense of the atmosphere they can expect when they join.
Student Success Stories: Share inspiring success stories of students who have overcome challenges, achieved personal or academic milestones, or made a difference in their communities, demonstrating the transformative power of your student body and institution's education.
Implementing new marketing strategies requires a lot of planning and execution. If you need help, we offer customized, full-service higher education marketing services that will fill your pipeline with quality prospects and applications.
You can schedule a free consultation with one of our experts to learn more about our services and how they can help your school grow!
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