Build a Loyal Customer Base By Giving Things Away for Free
The founder of BDY Consult, Adebukola Ajao, started her first digital marketing agency seven years ago, but she kept running into a common problem that many service providers face. Prospects would be excited to work with her until they heard her rates and admitted they couldn't afford her.
Adebukola wanted to help her target audience but did not want to lower her rates, so she invested in content marketing. With content marketing, Adebukola accomplished three things:
Gained 7,000 followers across social media
Drove 5,000 email subscribers to her newsletter
Converted 40% of her followers into paying clients
But how does free content turn into paying customers?
Content marketing positions you as a trusted expert in your field. By consistently providing free value to your audience, you will earn their trust, and prospects will become familiar with your brand. Growing an engaged audience also creates a pool of potential prospects you can sell to regularly.
From the information in Adebukola's free content, potential clients saw her services' value and decided to reallocate their budgets, attracting higher-quality prospects willing to pay for her services - a drastic change from her pre content marketing prospects.
You can read more about Adebukola’s strategy here.
Create Facebook Ads That Convert Like CRAZY
Implementing social media advertising into your marketing efforts is a quick way to drive leads and boost sales for your business. One of the most cost-effective platforms is Facebook Advertising. But creating an ad that converts is difficult as it depends on several factors like your target audience, messaging, design, optimization, and more.
Something we see other businesses need help with is messaging. Your ad copy should be clear, concise, and compelling. Highlight the benefits of your product or service and how it can solve a problem your target audience might have. Also, include a clear call to action (CTA) that tells your audience exactly what you want them to do.
Let's look over an example in this blog post from Harry's.
Harry's ad is benefit driven from top to bottom. They list five benefits consumers will get with their razor starter pack. Then, they compare their razor to one of their biggest competitors, Gillette, and ask the consumer if they are paying too much for their razor. And finally, they provide a low commitment offer for potential consumers to try their product.
So, the next time you create a Facebook ad, draw inspiration from Harry's advertising and watch your conversion rate skyrocket.
Optimize Your Website for 54.4% of Your Traffic
According to Statista, mobile devices generated 54.4% of global website traffic in 2021 and drive the same traffic today. As a result, Google uses mobile-first indexing, meaning it uses the mobile version of a site's content for ranking and indexing. Therefore, mobile optimization is essential not just for user experience but for search engine optimization as well.
Here are some tips you can implement to optimize your website for mobile:
Responsive Design: The cornerstone of mobile optimization is responsive design. Your website should adjust to fit any device's screen size and orientation, whether a desktop, tablet, or smartphone.
Fast Load Times: Mobile users typically have shorter attention spans than desktop users. Compress images, optimize code, reduce redirects, and leverage browser caching to improve your site's load speed.
Clickable Elements: Phone numbers, addresses, or other vital information should be clickable to provide the best user experience. For example, clicking a phone number should initiate a call. Hierarchically organize content.
Prioritize Content: With limited screen space, make sure your most important information or calls to action are front and center.
Test on Multiple Devices: Mobile doesn't mean one size. Different devices have different screen sizes and operating systems. Test your site on multiple devices to ensure a consistent and pleasant user experience.
In this blog post, we will explore the world of marketing budgets in higher education, including average spending figures, areas where universities invest the most, critical components included in a marketing budget, and valuable insights on creating an effective budget that aligns with your institution's goals.
In this blog, we will explore common challenges faced in higher education digital marketing and discover seven practical solutions that can help you transform these problems into opportunities for success.
From leveraging the power of social media to university partnerships, we’ll discuss actionable steps you can take to increase your global reach and appeal to students from various cultural backgrounds. Dive into these eleven valuable strategies and discover how you can make your institution stand out to prospective international students!
